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Janarthanan Balakrishnan

Researcher at National Institute of Technology, Tiruchirappalli

Publications -  33
Citations -  1032

Janarthanan Balakrishnan is an academic researcher from National Institute of Technology, Tiruchirappalli. The author has contributed to research in topics: Computer science & Social media. The author has an hindex of 11, co-authored 25 publications receiving 375 citations. Previous affiliations of Janarthanan Balakrishnan include Central University of Tamil Nadu.

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Consumers response towards mobile commerce applications: S-O-R approach

TL;DR: Perceived ubiquity and m-commerce app incentives as two strongest predictors of impulsiveness and perceived value respectively and impulsiveness negatively affects consumers repurchase intention but positively enhances the satisfying experience, whereas perceived value favourably affects both the variable.
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Social media addiction: What is the role of content in YouTube?

TL;DR: It is demonstrated that content creation in YouTube had a closer relationship with YouTube addiction than content viewing, and social gratification was found to have a significant influence on both types of YouTube activities, whereas technology gratification did not significantly influence them.
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Opinion Paper: "So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

TL;DR: In this article , the authors bring together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing to identify questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research.
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Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features

TL;DR: If the engagement strategies used by gaming operators facilitate addiction as a way of increasing purchase intention of online mobile game in-game apps, this raises serious ethical questions which the gaming industry need to address as part of its corporate social responsibility strategy.
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An Exploratory Study of “Selfitis” and the Development of the Selfitis Behavior Scale

TL;DR: The findings demonstrate that the SBS appears to be a reliable and valid instrument for assessing selfitis but that confirmatory studies are needed to validate the concept more rigorously.