Open AccessBook
Case studies in tourism & hospitality marketing
TLDR
In this article, the authors present 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.Abstract:
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.read more
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Destination marketing organizations and destination marketing : a narrative analysis of the literature
Steven Pike,Stephen J. Page +1 more
TL;DR: In this article, the authors present the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973 and address a number of themes including nomenclature and the Destination Marketing Organisation (DMO), the evolution of destination marketing literature, competitiveness as the DMO reason d'etre, and DMO effectiveness.
Journal ArticleDOI
Destination Marketing Organizations and destination marketing: a narrative analysis of the literature.
Steven Pike,Stephen J. Page +1 more
TL;DR: The Accepted Manuscript version of the following article is available online via DOI: https://doi.tourman.2013.09.009 as mentioned in this paper, and the final, definitive version of Record is available on the Web site.
Journal ArticleDOI
Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis
Samantha Murdy,Steven Pike +1 more
TL;DR: In this paper, the authors examined the extent to which destination marketing organizations (DMOs) around the world have developed a visitor relationship marketing (VRM) orientation, and found that maintaining meaningful dialogue with previous visitors in some markets would represent a more efficient use of resources than above the line advertising to attract new visitors.
Visitor relationship orientation of destination marketing organisations
TL;DR: In this paper, an investigation of visitor relationship marketing orientation among DMOs was conducted to investigate whether engaging in meaningful dialogue with previous visitors represents an efficient and effective use of resources for a destination marketing organization (DMO), compared to above the line advertising in broadcast media.
DissertationDOI
Adaptive co-management as an approach to tourism destination governance – a case of protected areas in Bangladesh
TL;DR: In this paper, Chen et al. investigated the impacts of the adaptive co-management approach on tourism destination governance in the context of two protected areas of Bangladesh; Lawachara National Park and Sundarbans East Wildlife Sanctuary.