Journal ArticleDOI
Connecting characteristics of social media activities of a heritage organisation to audience engagement
TLDR
In this article , the authors analyzed the performance of activities on Instagram to explore the characteristics of exceptionally-performing activities such as participation, storytelling, sharing user-generated content, relating heritage to popular media or culture, and providing information.About:
This article is published in Digital Applications in Archaeology and Cultural Heritage.The article was published on 2022-12-01. It has received 0 citations till now. The article focuses on the topics: Computer science & Social media.read more
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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A Ladder of Citizen Participation
TL;DR: Beskriver ulike grader av brukermedvirkning, og regnes som en klassiker innenfor temaet Brukermedveirkning og psykisk helsearbeid as discussed by the authors.
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An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
Erkan Akar,Birol Topcu +1 more
TL;DR: In this paper, a 7-factor, consumer-based attitude scale that contains 32 items was developed, and a questionnaire was completed by undergraduate students between the ages of 18 and 24.
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Silence of the brands
TL;DR: In this article, the authors re-conceptualize Branding as a process of aesthetic expression, where the conventional distinctions between senders and receivers become blurred, and discuss how images are used and reused in the joint construction of brands, thus challenging the idea of brands as stories crafted and controlled by the corporation.
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Current social media uses and evaluations in American museums
Adrienne Fletcher,Moon J. Lee +1 more
TL;DR: In this paper, the authors investigate how American museums are currently using social media and assess which social media sites are being used, to what purpose, and how this use is being evaluated.