Patent
Customer relationship management system and method
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In this paper, a customer relationship management system and method provides and implements a multi-phase closed-loop approach, including specifying, analyzing, designing, executing, and tracking operations associated with a marketing campaign.Abstract:
A customer relationship management system and method provides and implements a multi-phase closed-loop approach, including specifying, analyzing, designing, executing, and tracking operations associated with a marketing campaign. Marketing campaigns are developed based on defined constraints, and subdivided according to segments and cells. Full support for distinct marketing channels, each having unique characteristics, is provided.read more
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