Book ChapterDOI
Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets
- pp 1-38
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The article was published on 2022-01-01. It has received 3 citations till now. The article focuses on the topics: Agile software development & Marketing management.read more
Citations
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Engaging Customers and Managing Customer Relationships
TL;DR: In this paper , the authors discuss customer value, customer engagement, building customer relationships, and various strategies and initiatives adopted by companies, and the role of digital and social media in customer engagement.
Journal ArticleDOI
The Roles of Customer Databases and Database Marketing in Marketing Intelligence
TL;DR: In this paper , the authors discuss various aspects of customer databases and database marketing and their roles in marketing intelligence and in building customer relationships and discuss the ways in which companies can use customer databases effectively to achieve the best results.
Journal ArticleDOI
The New Marketing Realities and the Major Marketing Forces
TL;DR: In this paper , the authors conduct an analysis of the various aspects of the market forces viz. technology, globalization, physical environment, and social responsibility, and how these forces are shaping the new marketing realities.
References
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Journal ArticleDOI
Business Models, Business Strategy and Innovation
TL;DR: In this paper, the authors explore the significance of business models and explore their connections with business strategy, innovation management, and economic theory, and understand how the enterprise can organize to best meet customers' needs, get paid for doing so, and make a profit.
Journal ArticleDOI
Shaping agility through digital options: reconceptualizing the role of information technology in contemporary firms
TL;DR: It is argued that information technology investments and capabilities influence firm performance through three significant organizational capabilities (agility, digital options, and entrepreneurial alertness) and strategic processes (capability-building, entrepreneurial action, and coevolutionary adaptation).
Journal ArticleDOI
Understanding Customer Experience Throughout the Customer Journey
TL;DR: In this article, the authors aim to develop a stronger understanding of customer experience and the customer journey in this era of increasingly complex customer behavior by examining existing definitions and conceptualizations of customer experiences as a construct.
Journal ArticleDOI
The Agile Supply Chain : Competing in Volatile Markets
TL;DR: In this article, a distinction is drawn between the philosophies of "leanness" and "agility" and the appropriate application of these ideas is discussed, and the key to survival in these changed conditions is through ''agility'' in particular by the creation of responsive supply chains.
Journal ArticleDOI
Artificial Intelligence in Service
Ming-Hui Huang,Roland T. Rust +1 more
TL;DR: An important implication from the theory is that analytical skills will become less important, as AI takes over more analytical tasks, giving the “softer” intuitive and empathetic skills even more importance for service employees.