In the fall of 2011, librarians at Bowling Green State University were given the opportunity to compete for a $100 Amazon.com gift card by promoting an underused database. Usage statistics were tracked throughout the semester and compared with those for the same time period from the previous year. Eight of the twelve databases promoted rose in use. This article discusses the project methodology and uses its outcomes to assess the effectiveness of a range of marketing techniques for electronic resources, presents hypotheses to account for some declines in usage, and demonstrates the value of distributed, personalized promotion for library resources.

background

https://scholarworks.bgsu.edu/cgi/viewcontent.cgi?article=1012&context=ul_pub

Discovery Systems: The Promise and the Reality. A Report of the RUSA MARS Local Systems & Services Program, American Library Association Annual Conference, Anaheim, June 2012

The Biggest Winner: Using Statistics to Assess the Effectiveness of an E-Resources Promotional Campaign

/pdf/discovery-systems-the-promise-and-the-reality-a-report-of-31g4trq52p.pdf

https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1008&context=library_sp

Discovery Systems: The Promise and the Reality. A Report of the RUSA MARS Local Systems & Services Program, American Library Association Annual Conference, Anaheim, June 2012

Citations

The Biggest Winner: Using Statistics to Assess the Effectiveness of an E-Resources Promotional Campaign

References

The Impact of Web-scale Discovery on the Use of a Library Collection

Discoverability Phase 1 Final Report

Discoverability Phase 2 Final Report

NISO Launches Two New Initiative to Develop Standards and Recommended Practices: Open Discovery Initiative