Journal ArticleDOI
Esthetics and the theory of signs
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In this article, the work of art is conceived as a sign which is, in all but the simplest limit case, itself a structure of signs, and the problem then becomes that of stating the differentia of the esthetic sign, such differentia may be found either in the kind of things which function as esthetic signs or in objects which are designated, or (as will here be suggested) in a combiAbstract:
easy to state: such disciplines include logic, mathematics, linguis? tics, and esthetics In this paper it is proposed to indicate the larger outlines of a possible approach to esthetics in terms of the theory of signs x) From this point of view the work of art is conceived as a sign which is, in all but the simplest limit case, itself a structure of signs The problem then becomes that of stating the differentia of the esthetic sign ; such differentia may be found either in the kind of things which function as esthetic signs or in the kind of objects which are designated, or (as will here be suggested) in a combiread more
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Book
The Verbal Icon: Studies in the Meaning of Poetry
TL;DR: Wimsatt's assumption is that practice and theory of both the past and the present are integrally related-that there is a continuity in the materials of criticism-that a person who studies poetry today has a critical concern, not merely a historical interest, in what Aristotle or Plato said about poetry as mentioned in this paper.
Journal ArticleDOI
Food labels: Do consumers perceive what semiotics want to convey?
Gastón Ares,Betina Piqueras-Fiszman,Paula Varela,Ricardo Morant Marco,Arantxa Martín López,Susana Fiszman +5 more
TL;DR: In this article, a multidisciplinary approach was applied to answer the question: do consumers perceive what semiotics want to convey? The idea behind was to determine if consumers’ expectations and associations raised by simulated yogurt labels, designed with different sign combinations frequently applied in commercial products, were in agreement with results from a semiotic analysis, and to check for cultural differences, comparing results from two Spanish-speaking countries (Spain and Uruguay).
Theory of literature / Rene Wellek and Austin Warren
Rene Wellek,Austin Warren +1 more
TL;DR: Theory of Literature and Methodology of Literary Study as mentioned in this paper is a book which, so far as we know, lacks any close parallel, and it is not a textbook introducing the young to the elements of literary appreciation nor (like Morize's Aims and Methods) a survey of the techniques employed in scholarly research.
Book
Einführung in die informationstheoretische Ästhetik
TL;DR: Informationsasthetik is eine art of Information, eben als asthetische Information, which relativ zu einer Quelle, das heist einem Repertoire von Elementen oder materialen Mitteln, gebildet wird.