Evaluating brand equity in the team sport setting

Brand Management Strategy for

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Brand management strategy for Korean professional football teams : a model for understanding the relationships between team brand identity, fans' identification with football teams, and team brand loyalty

Web site effectiveness of the 2016 Summer Olympic and Paralympic Games‟ candidate cities Sang Uk Joo, M.PHE., Korea National Sport University Chair of Advisory Committee: Dr. Theodore G. Fay This study focuses on the Web site effectiveness of the 2016 Olympic and Paralympic Games‟ four candidate cities: Chicago, Madrid, Rio de Janeiro, and Tokyo. The balanced scorecard approach is used to assess the effectiveness of the Web sites and the effective Web site is explained by two aspects: whether the Web site is mechanically structured and whether it is sufficiently informative. The research results reveal that there is considerable room for enhancing Web site effectiveness and the candidate cities need to have more concerns for well-structured and informative Web sites. To make the Web sites more effective, practical recommendations are made. Chicago needs to examine its Web site for mechanical problems and balanced information weight among the different languages. With regard to Madrid‟s Web site, more sufficient and well-organized contents about the games are recommended. Additional links for relevant sources are suggested for Rio de Janeiro‟s Web site. Finally, with respect to the Tokyo‟s Web site, practical regional information and simplicity of Web site design are suggested.

Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities

The purpose of this research is to investigate the merchandising strategy of the FC Porto Store, located in the Norteshopping (Oporto City – Portugal), to attract the segment of children and youth. The methodology used to deploy it can be divided into two parts. In the first part deals with presented the collected data in the store, which in turn were placed on a table of Excel. The data were then analyzed also in the SPSS program. In the second part was adopted the case study method, to present and describe the store. In order to present the data collected were performed categories for the segments and gender issue. The segments are: babies, children, tweens, teenager, adult and indifferent (for products and services transverse to ages). The gender issues categories are: male, female and indifferent (for products and services transverse to genders).The research showed that the FC Porto has a planning for the childish public if we look at the three segments that compose this target, babies, children and tween, but if the focus are just the babies it’s possible to affirm that the planning doesn’t contemplate this specific group. The work also showed that there is an abyss between the male representativeness and the female one. Due to the fact of this research has been done in just one store of one of the three biggest clubs of football of Portugal cannot affirm that this is the current situation in the merchandising’s football in this country.

/pdf/merchandising-strategy-of-fc-porto-store-to-attract-the-3oacgvyc0i.pdf

Evaluating brand equity in the team sport setting

Citations

Brand Management Strategy for

Brand management strategy for Korean professional football teams : a model for understanding the relationships between team brand identity, fans' identification with football teams, and team brand loyalty

Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities

Merchandising Strategy of FC Porto Store to Attract the Segment of Children and Youth

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