Journal ArticleDOI
How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live
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TLDR
Based on the axiomatic design theory, a systematic view of design features of MLSS platform is given, and a three-layer model including thirteen design features is built. as mentioned in this paper provides fine-grained insights for enhancing the differentiated consumer experience by optimizing and improving the design of mobile live streaming shopping platforms.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2022-11-01. It has received 6 citations till now. The article focuses on the topics: Perception.read more
Citations
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Journal ArticleDOI
Should manufacturers open live streaming shopping channels?
Tao Zhang,Zhongjun Tang +1 more
TL;DR: Wang et al. as mentioned in this paper developed game theoretic models to examine whether a manufacturer should hire a live streamer to open a live streaming shopping channel on an e-commerce platform where the manufacturer's direct channel and third-party e-retailer co-exist.
Journal ArticleDOI
The Current State of the Livestream Shopping Market in the US
TL;DR: In this article , the current state of the live-streaming shopping market in the US from the outbreak's onset to the present, i.e., 2022, is analyzed using machine learning clustering.
Journal ArticleDOI
Live Streaming Shopping: Effects on Purchase Intentions among Malaysian Consumers
S. N. Ab Hamid,Che Aniza Che Wel +1 more
TL;DR: In this article , the authors investigated the relationship between live streaming and purchase intentions in social commerce in Malaysia using the Theory of Planned Behavior (TPB) and found that subjective norms and perceived behavioral control are significant in influencing consumers' intention to purchase through live streaming.
Proceedings ArticleDOI
Mobile Technologies and Live Streaming Commerce: A Systematic Review and Lexical Analysis
TL;DR: A systematic review and lexical analysis of 93 academic peer-reviewed articles from the years 2018 through 2023 to explore the dimensions, contexts, and consumptive/collective behaviors of live streaming consumers pertaining to mobile technologies is presented in this article .
Proceedings ArticleDOI
Mobile Technologies and Live Streaming Commerce: A Systematic Review and Lexical Analysis
TL;DR: A systematic review and lexical analysis of 93 academic peer-reviewed articles from the years 2018 through 2023 to explore the dimensions, contexts, and consumptive/collective behaviors of live streaming consumers pertaining to mobile technologies is presented in this article .
References
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Journal ArticleDOI
Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory
TL;DR: Adaptive structuration theory (AST) as mentioned in this paper examines the change process from two vantage points: (1) the types of structures that are provided by advanced technologies, and (2) the structures that actually emerge in human action as people interact with these technologies.
Journal Article
Attractive Quality and Must-Be Quality
Journal ArticleDOI
Importance-Performance Analysis
John A. Martilla,John C. James +1 more
TL;DR: An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Journal ArticleDOI
From e-commerce to social commerce: A close look at design features
Zhao Huang,Morad Benyoucef +1 more
TL;DR: The findings indicate that, for any social commerce website, it is critical to achieve a minimum set of social commerce design features, which must cover all the layers of the proposed model, including the individual, conversation, community and commerce levels.
Journal ArticleDOI
Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives
Zhilin Yang,Minjoon Jun +1 more
TL;DR: In this article, the authors investigated the relationship between Internet users' and non-purchasers' perceptions of service quality attributes related to Internet purchasing and found that reliability, access, ease of use, personalization, security, and credibility were the primary dimensions perceived by Internet buyers while seven dimensions were discovered for Internet non-buyers: security, responsiveness, ease-of-use, reliability, availability, personalisation, and access.
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