Journal ArticleDOI
How to Develop a Marketing Plan for an Academic Library
TLDR
In this article, the authors provide a step-by-step overview on how to develop a comprehensive marketing plan, from both a public and a private institution's perspective, for academic libraries.Abstract:
The importance of marketing library services and programs to users is indisputable, but developing an effective library marketing plan can be daunting for individuals new to the task. Much has been written recently about ways to market the academic library, but there is more to marketing than simply hanging a flyer or distributing a bookmark. Now, more than ever, marketing should be a part of the library's overall strategic planning process. Libraries must develop a marketing plan that incorporates the library's strategic plan as well as the mission and vision statements. This article provides a step-by-step overview on how to develop a comprehensive marketing plan, from both a public and a private institution's perspective.read more
Citations
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Journal ArticleDOI
What are we really doing to market electronic resources
TL;DR: In this paper, the authors identify which marketing activities libraries are using to promote electronic resources and examine how libraries are measuring the successes or failures of their marketing plans, and find that the four most popular marketing techniques were patron training in a group setting, flyers/brochures, e‐mails to patrons, and surveys.
Journal ArticleDOI
Who's spinning the library? Responsibilities of academic librarians who promote
Mark Aaron Polger,Karen Okamoto +1 more
TL;DR: In this article, the authors explore the responsibilities and challenges faced by academic librarians whose major responsibilities include the overall promotion of the library, including time restraints, lack of funding and limited support for their promotional efforts.
Journal ArticleDOI
Strategic Marketing of Library Resources and Services
TL;DR: The development of marketing activities for an academic library as an outgrowth of an overall library strategic plan can assist in clarifying which key resources and services should be promoted and in developing the optimal activities for communicating their benefits.
Journal ArticleDOI
Factors predicting the importance of libraries and research activities for undergraduates.
TL;DR: In this paper, the authors examined factors associated with the importance of libraries and research among undergraduates at nine large, public research universities and found that participation in research activities, interest in medical or research careers, academic engagement, faculty interactions, library satisfaction, and development of library skills, among others.
Journal ArticleDOI
Development of the graduate library user education series
TL;DR: An innovative approach to develop and implement a graduate‐focused library instruction workshop series designed to help graduate students obtain the needed library research skills is described.
References
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Book
Creating the Customer-Driven Library: Building on the Bookstore Model
TL;DR: In this paper, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores and shows libraries can improve customer service, looks, and functionality in ways that enhance its community mission.
Book
Marketing and public relations for libraries
TL;DR: One day, you will discover a new adventure and knowledge by spending more money as discussed by the authors. But when? Do you think that you need to obtain those all requirements when having much money? Why don't you try to get something simple at first?
Journal ArticleDOI
Information policy: Marketing academic libraries: A necessary plan
TL;DR: In this article, an aggressive written marketing plan should be an integral part of a library's strategic plan, written as an information policy, to stimulate the business instincts to market within an institutional structure.
Journal ArticleDOI
Matching Media to Audience Equals Marketing Success
Kathleen Conley,Toni Tucker +1 more
TL;DR: In this article, the authors identify target audiences desirable for undergraduate academic libraries and describe how to develop mutually beneficial relationships with these audiences and the positive impact that results from audience and media segmentation in the areas of library funding, awareness, use, and attitude.