How to spot a real value proposition
TLDR
This paper will review how to spot a well developed value proposition as well as to determine when a value proposition falls short of the best practice.Abstract:
It has become fairly common to hear the term “value proposition”. It is often featured as a component of a sales and marketing strategy in various ways, such as: advertisements, white papers, case studies or within sales collateral. In fact, the term has become quite familiar, yet when a series of value propositions are evaluated it becomes clear that not all value props are created equally. In fact, many of them appear to be mere statements of features and functions rather than fully developed value statements. Although there are no authoritative bodies that regulate or require the use of value propositions, there has been a sequence of development over the past thirty years that have led to guidelines for the development of a value proposition. This paper will review how to spot a well developed value proposition as well as to determine when a value proposition falls short of the best practice.read more
Citations
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Journal ArticleDOI
Digital business models in cultural tourism
TL;DR: In this paper, the authors defined a methodology to identify, characterize and analyze a particular category of digital products for cultural tourism: app-based services, which are studied in terms of value creation, proposition and capture with the aim to identify the distinctive features of business models.
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Designing dynamically “signature business model” that support durable competitive advantage
TL;DR: In this article, the authors explored the micro foundations of dynamic capabilities, business model and customer value proposition in the context of the Samsung case and provided an empirical research of the case.
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Impact of value co-creation on international customer satisfaction in the airsoft industry: Does country of origin matter?
Gabriela Menet,Marek Szarucki +1 more
TL;DR: In this paper, the authors investigated the impact of value proposition co-creation on international customer satisfaction in the airsoft industry and found that quality level and product functionality were the most crucial factors influencing international customers' satisfaction.
Journal ArticleDOI
An Exploration of Sustainable Customer Value and the Procedure of the Intelligent Digital Content Analysis Platform for Big Data Using Dynamic Decision Making
TL;DR: In this paper, the authors applied the dynamic grey multi-attribute decision-making method to the analysis of different customer clusters of sustainable customer value, while considering enterprise sustainability, customer relationship management, and customer equity of customer satisfaction and customer value.
Dissertation
Business information sources in Gauteng
TL;DR: Thesis as mentioned in this paper, M.M.Thesis (M.A. (Research))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2013.
References
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Journal Article
Customer intimacy and other value disciplines
Fred Wiersema,Michael Treacy +1 more
TL;DR: In this paper, the authors discuss how Dell Computer was able to charge out of nowhere and outmaneuver Compaq and other leaders of the personal computer industry, and why Home Depot's competitors losing market share to this fast growing retailer of do-it-yourself supplies when they are all selling similar goods.