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Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods
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In this article, the authors explored the perception of consumers towards the so-called premium products; what according to conservative consumers is the real "premiumness", and attempted to classify the value proposition of consumers toward the premium consumer packaged products as hedonic and utilitarian benefits, across organic and natural shelves of many retail channels and banners, in the conservative markets of India, by laddering the benefit links to values.Citations
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Different physiological stages and breeding systems related to the variability of meat quality of indigenous Pantaneiro sheep.
Jessica de Oliveira Monteschio,Poliana Campos Burin,Ariadne Patricia Leonardo,Daiane Aparecido Fausto,Adrielly Lais Alves da Silva,Hélio de Almeida Ricardo,Marcelo Corrêa da Silva,Marcio Rodrigues de Souza,Fernando Miranda de Vargas Junior +8 more
TL;DR: The results revealed that meat quality varies according to different physiological stages, especially between lambs and cull ewes, and the physiological stage at slaughter should be taken into consideration to cote the quality of meat from indigenous sheep raised in tropical regions.
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Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values
Alessandro Silva de Oliveira,Gustavo Quiroga Souki,Rodrigo Marçal Gandia,Luiz Henrique de Barros Vilas Boas +3 more
TL;DR: In this paper, the authors developed a scale for assessing the perception of consumers of coffee in capsules about attributes, consequences, and values regarding its consumption, and found a statistically significant positive relationship between A-C-V perceived by consumers.
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