Market analysis has established its usefulness in many businesses and represents a major advance in marketing methodology. Computer power generates an information system of enormous importance to the marketer. Market analysis unifies and integrates marketing activity in a way that has previously proved elusive.

Following the transformations of economy and expansion of business practices, marketing field has evolved during distinctive eras. The aim of this paper is to explore various marketing philosophies in four eras of production, sales, marketing, and relationship marketing that have started in Industrial Revolution and lasted to the third millennium. Ultimately, 10 marketing philosophies will be contrasted based on such criteria as main topics, actors, time horizon, power center, etc., so that a comprehensive view toward this discipline would be achieved.

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http://www.scholink.org/ojs/index.php/jbtp/article/download/995/1149

Market analysis — the holistic approach to marketing

Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment

The research discusses the main issues of improving the organization of the marketing system at the enterprises of mechanical engineering. A detailed analysis and study of the used conceptual apparatus, organization and content of the information support of the marketing system made it possible to conclude that there is no single approach to the organization of marketing activities at the enterprises of the automotive industry. First, this is due to the lack of systematization of existing approaches and methods, the lack of a unique algorithm that allows the most efficient implementation of the marketing system in the enterprise. Authors are proposing an innovative model of the organization of the marketing system at the enterprises of mechanical engineering, the sphere of production organization and an algorithm for its use, based on the use of integrated (holistic) marketing. The scientific results obtained during the analysis are practical in nature and can be used to optimize the production processes of enterprises.

Innovative Model of the Organization of a Marketing System at Engineering Enterprises

E-commerce market research and strategy recommendations. : Case study: Russian Post North-West macro-region business unit in Saint-Petersburg

This paper proposes the author’s innovative approach to the simulation of Internet marketing strategy in enterprises of the Business-to-Business (B2B) segment. The PEST analysis, i.e., analysis of Political, Economic, Social and Technological factors that could affect a business now and in the future–has been performed. The survey of experts in marketing was also carried out and the necessary competencies and skills of staff for the implementation of marketing strategies were identified and a set of Strengths, Weaknesses, Opportunities and Threats (SWOT) for staff was revealed. The top 10 factors influencing the period of “search engine optimization” (SEO) promotion of the web site in search engines were presented. The implementation of the project on the implementation of marketing strategy MIX, tested at the university during the training course for graduates of the economic profile is described. 

Market analysis — the holistic approach to marketing

Citations

Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment

Innovative Model of the Organization of a Marketing System at Engineering Enterprises

E-commerce market research and strategy recommendations. : Case study: Russian Post North-West macro-region business unit in Saint-Petersburg

Innovative Marketing Strategy for Industry

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