Baruch College

About: Baruch College is a education organization based out in New York, New York, United States. It is known for research contribution in the topics: Volatility (finance) & Market liquidity. The organization has 1011 authors who have published 2785 publications receiving 122687 citations. The organization is also known as: Bernard M. Baruch College & Baruch.

ROBINS-I: a tool for assessing risk of bias in non-randomised studies of interventions.

Abstract: Non-randomised studies of the effects of interventions are critical to many areas of healthcare evaluation, but their results may be biased. It is therefore important to understand and appraise their strengths and weaknesses. We developed ROBINS-I (“Risk Of Bias In Non-randomised Studies - of Interventions”), a new tool for evaluating risk of bias in estimates of the comparative effectiveness (harm or benefit) of interventions from studies that did not use randomisation to allocate units (individuals or clusters of individuals) to comparison groups. The tool will be particularly useful to those undertaking systematic reviews that include non-randomised studies.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Abstract: In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers’ purchase behavior, this article examines when, how, and for whom specific CSR initiatives work. The findings implicate both company-specific factors, such as the CSR issues a company chooses to focus on and the quality of its products, and individual-specific factors, such as consumers’ personal support for the CSR issues and their general beliefs about CSR, as key moderators of consumers’ responses to CSR. The results also highlight the mediating role of consumers’ perceptions of congruence between their own characters and that of the company in their reactions to its CSR initiatives. More specifically, the authors find that CSR initiatives can, under certain conditions, decrease consumers’ intentions to buy a company’s products.

Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies

Abstract: In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of these companies and their products. Drawing on theories of social identity and organizational identification, the authors propose that strong consumer-company relationships often result from consumers’ identification with those companies, which helps them satisfy one or more important self-definitional needs. The authors elaborate on the nature of consumer-company identification, including the company identity, and articulate a consumer-level conceptual framework that offers propositions regarding the key determinants and consequences of such identification in the marketplace.