Journal ArticleDOI
Marketing government and social services
TLDR
In this paper, the relevance of marketing to government and social service Agencies developing a marketing plan Evaluating marketing Efforts Identifying Potential Target Markets Selecting Target Markets and Identifying Sources of Unresponsiveness Allocation Decisions: Equity Issue Strategic Distribution of Services Program Management New Program Development Diffusion of New Services Program Retrenchment Objectives of Pricing Establishing a Price Promotion: An Overview Advertising and Public Service Announcements Personal Selling Publicity and IncentivesAbstract:
What is Marketing? Relevance of Marketing to Government and Social Service Agencies Developing a Marketing Plan Evaluating Marketing Efforts Identifying Potential Target Markets Selecting Target Markets and Identifying Sources of Unresponsiveness Allocation Decisions: Equity Issue Strategic Distribution of Services Program Management New Program Development Diffusion of New Services Program Retrenchment Objectives of Pricing Establishing a Price Promotion: An Overview Advertising and Public Service Announcements Personal Selling Publicity and Incentives.read more
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Journal ArticleDOI
Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley
Paul C. Fakeye,John L. Crompton +1 more
TL;DR: In this paper, the authors analyzed data from a sample of 568 prospective, first-time, and repeat long-stay winter visitors to the lower Rio Grande Valley in Texas.
Journal ArticleDOI
Tourist satisfaction a cognitive-affective model
TL;DR: In this article, a model explaining the interrelationships between psychological variables of the tourist is developed and the results show that preconceived image of the destination influences expectations and tourist loyalty, and there is support for the impact of expectations and emotions on satisfaction, which has a significant influence on behavioral intentions.
Journal ArticleDOI
The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival
John L. Crompton,Lisa L. Love +1 more
TL;DR: In this article, the predictive validity of seven alternative operationalizations of quality that were suggested by the literature were measured by evaluating them against an overall measure of quality in the context of a festival.
Journal ArticleDOI
An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge.
TL;DR: In this article, a model was developed in which quality of performance and quality of experience were conceptualized as direct antecedents of overall service quality and visitor satisfaction, which influence behavi...
Journal ArticleDOI
International Students’ Image of Rural Pennsylvania as a Travel Destination
Po-Ju Chen,Deborah L. Kerstetter +1 more
TL;DR: In this article, an exploratory examination of the image international students have of rural tourism areas in Pennsylvania documents that they have distinct images and that their responses to them differ depending on travel behavior and sociodemographic variables.