Open Access
Marketing the image.
D. Phillips
- Iss: 29, pp 22-23
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The article was published on 1979-01-01 and is currently open access. It has received 2 citations till now. The article focuses on the topics: Return on marketing investment & Marketing management.read more
Citations
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Journal ArticleDOI
The Effect of Corporate Governance on Value Relevance moderated by CEO s Reputation
Edi Edi,Jefveny Kho +1 more
Proceedings ArticleDOI
Image Consumption of People Perceived As Leaders
TL;DR: In this paper, the authors examine the way in which the press creates, sustains, and enhances a leader's legitimacy, and the role of the process of image construction and reconstruction, as it allows the individual to define what was noticed, categorize it within interpretative schemes, and understand reality as a distinct reflection of events.
References
More filters
Journal ArticleDOI
The Effect of Corporate Governance on Value Relevance moderated by CEO s Reputation
Edi Edi,Jefveny Kho +1 more
Proceedings ArticleDOI
Image Consumption of People Perceived As Leaders
TL;DR: In this paper, the authors examine the way in which the press creates, sustains, and enhances a leader's legitimacy, and the role of the process of image construction and reconstruction, as it allows the individual to define what was noticed, categorize it within interpretative schemes, and understand reality as a distinct reflection of events.