Patent
Method and systems for online advertising to users using fictitious user idetities
Gabriel Jakobson,Steven Rueben +1 more
Reads0
Chats0
TLDR
In this article, a targeted advertising service may utilize real user information, associated with a fictitious user name, to target advertisements at the user of the fictitious user names and email addresses.Abstract:
Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, email addresses, handles, etc.) used in electronic communications (e.g. over the internet or mobile network via instant messenger, e-mail, social networks, ecommerce, auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, mobile number, etc.) are disclosed. One such method may include discovering, verifying and storing real personal information, associated with fictitious user identities and email addresses. The method may further include allowing a remote user or service to submit a fictitious user identity and a query requesting real-user information associated with the submitted fictitious user identity. In one possible embodiment, a targeted-advertising service may utilize real user information, associated with a fictitious user name, to target advertisements at the user of the fictitious user name.read more
Citations
More filters
Patent
System, method and computer program product for publicly providing web content of a tenant using a multi-tenant on-demand database service
Bulent Cinarkaya,Steven Tamm,Jayesh Sureshchandra,Alex Warshavsky,Irandi Upeka Bulumulla,Benjamin Fry,Kenneth Douglas Scott,David Brooks +7 more
TL;DR: In this paper, the authors provided mechanisms and methods for publicly providing web content of a tenant using a multi-tenant on-demand database service, which can allow the web content to be published by the tenant using the MNO database service for use by non-tenants of the MO database service.
Patent
Method and system for customizing a user interface to an on-demand database service
TL;DR: In this paper, the authors present methods and systems for customizing a user interface to an on-demand database service, including including third party content into the customized user interface, overriding a standard object, and providing content inline at a specified location.
Patent
Computer implemented methods and apparatus for presentation of feed items in an information feed to be displayed on a display device
Zachary J. Dunn,Joseph M. Olsen +1 more
TL;DR: In this article, the authors present systems, apparatus, methods and computer-readable media for presenting feed items in an information feed to be displayed on a display device, where the spatial relationship is independent of a linear presentation of the feed items.
Patent
Apparatus and methods for performing an action on a database record
Scott D. Beechuk,Steven Tamm,Orjan Kjellberg,Arvind Krishnan,Benjamin Snyder,Luke A. Ball,Shannon Hale,Khanh Kim P. Nguyen,William Gradin,Anna Bonner Mieritz,Beril Guvendik Maples,Gregg Johnson,Andrew Waite,Jean Bovet +13 more
TL;DR: In this paper, the authors present methods, apparatus, systems, and computer program products for performing an action on a database record in an on-demand database service, such as metadata stored in association with the database record.
Patent
Computer implemented methods and apparatus for implementing a topical-based highlights filter
TL;DR: In this article, the authors present methods, apparatus, systems, and computer readable storage media for filtering content to be displayed in an online social network, where highlights from a plurality of highlight sources relevant to a first user can be received.