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Mídia e Gestão Pública: Dominação Política das Oligarquias Brasileiras

01 Jul 2009-Vol. 3, Iss: 1, pp 1-14

AbstractO objetivo deste artigo, que e um estudo de caso escrito sob a forma de ensaio, e informar a relacao entre midia e gestao publica, responsavel por grandes oligarquias do poder publico no Brasil, baseando-se nas eleicoes de 2006 ao governo do estado da Paraiba e nas consequencias do resultado. Pretendendo mostrar, atraves de fatos intrinsecos e externos ao Estado, uma interpretacao critica de como o discurso governamental aparece na imprensa, a partir de objetivos comuns entre as partes, politicas de favorecimentos, clientelistas, ou seja, atraves da manipulacao politica do poder simbolico. Analisam-se os aspectos ideologicos e economicos por tras da relacao compactuada no marketing politico, apontando como objeto o caso da ligacao entre dois grupos politicos da Paraiba e seu discurso em empresas como a WSCOM, Jornal da Paraiba e Jornal Correio da Paraiba

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TL;DR: Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers, and enhance the theoretical rigor of communication scholarship proper.
Abstract: deficient core knowledge, I propose that we turn an osten- sible weakness into a strength. We should identify our mission as bring- ing together insights and theories that would otherwise remain scattered in other disciplines. Because of the lack of interchange among the disci- plines, hypotheses thoroughly discredited in one field may receive wide acceptance in another. Potential research paradigms remain fractured, with pieces here and there but no comprehensive statement to guide re- search. By bringing ideas together in one location, communication can aspire to become a master discipline that synthesizes related theories and concepts and exposes them to the most rigorous, comprehensive state- ment and exploration. Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers. At the same time, such an enterprise would enhance the theoretical rigor of communication scholarship proper. The idea

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