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Modernity and Self-Identity: Self and Society in the Late Modern Age

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TLDR
In the context of a post-traditional order, the self becomes a reflexive project as mentioned in this paper, which is not a term which has much applicability to traditional cultures, because it implies choice within plurality of possible options, and is 'adopted' rather than 'handed down'.
Abstract
The reflexivity of modernity extends into core of the self. Put in another way, in the context of a post-traditional order, the self becomes a reflexive project. One concerns the primacy of lifestyle — and its inevitability for the individual agent. Lifestyle is not a term which has much applicability to traditional cultures, because it implies choice within plurality of possible options, and is 'adopted' rather than 'handed down'. Lifestyle choices and life planning are not just 'in', or constituent of, the day-to-day life of social agents, but form institutional settings which help to shape their actions. Of course, for all individuals and groups, life chances condition lifestyle choices. Life planning is a specific example of a more general phenomenon that author shall discuss in some detail in subsequent chapter as the 'colonisation of the future'. In the reflexive project of the self, the narrative of self-identity is inherently fragile. Moreover, the pure relationship contains internal tensions and even contradictions.

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“We Know Who You Are and We Know Where You Live”: The Instrumental Rationality of Geodemographic Systems

Jon Goss
- 01 Apr 1995 - 
TL;DR: In this paper, the authors provide a critique of geodemographic systems, sophisticated marketing tools that combine massive electronic data bases on consumer characteristics and behavior, segmentation schemes, and Geographic Information Systems (GIS).
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DANGERIZATION AND THE END OF DEVIANCE The Institutional Environment

TL;DR: The idea of risk as a socio-cultural product was introduced by as discussed by the authors, who argued that risk, like crime, is essentially a society-to-society product and that risk is a projection to the present through the future.
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Ecological modernisation and institutional reflexivity: environmental reform in the late modern age.

TL;DR: In contrast to the early 1970s, in the early 1990s the environment does not seem to wither away from public and political agendas and even seems to be entering the economic agenda as discussed by the authors.
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GENDER AND SOCIAL MOVEMENTS: Gender Processes in Women's Self-Help Movements

TL;DR: In this article, a case study of the postpartum depression self-help movement is used to identify the role that social movements play in the social construction of gender, and the relationship between gender and social movements.
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The One-Step Flow of Communication

TL;DR: The authors explored the transformation of public communication in the United States from a two-step flow of messages passing from mass media through a social mediation process, to a one step flow involving the refined targeting of messages directly to individuals.