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Principles of marketing 14th ed.
Philip Kotler,Gary Armstrong +1 more
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The article was published on 2012-01-01 and is currently open access. It has received 313 citations till now. The article focuses on the topics: Marketing management.read more
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Social media's use in postgraduate students' decision-making journey: an exploratory study
TL;DR: In this article, the authors explored how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process and found that the two most common reasons for social media usage are finding out about student life and reading reviews from former students.
Understanding change and change management processes: a case study
TL;DR: Form A: Certificate of Authorship of Thesis vii Form A: Declaration of intent to Publish Thesis Vii.
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Students' choice of universities in Germany: structure, factors and information sources used
TL;DR: In this article, the authors compare the German and US research concerning university choice models, choice criteria and information sources prospective students use when exploring their options after school, emphasizing the complexity of the decision-making processes of freshmen and revealing three gaps in the German student recruitment research literature.
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A Conceptual Study on the Relationship between Service Quality towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective
TL;DR: In this paper, the authors study the effect of service quality towards customer satisfaction under the perspective of SERVQUAL and Gronroos service quality model and propose a conceptual model focusing on the relationship between functional quality, technical quality, internal, external influences mediated by corporate image and service quality.
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Combining statistical learning with metaheuristics for the Multi-Depot Vehicle Routing Problem with market segmentation
TL;DR: This paper considers this realistic version of the Multi-Depot Vehicle Routing Problem with heterogeneous depots, in which the depots are heterogeneous in terms of their commercial offer and customers show different willingness to consume depending on how well the assigned depot fits their preferences.