Journal ArticleDOI
Situational Factors and Peasants' Search for Market Information:
TLDR
In this article, it is argued that if the content does not lead directly to some behavioral change, it at least adds some small increment to a modernized mentality, and the policy implication is to make development of a modern mass media system a high priority item.Abstract:
b An assumption that runs through much of the development communication literature is that nearly all mass media content in some way aids modernization. If the content does not lead directly to some behavioral change, it is argued that it a t least adds some small increment to a modernized mentality. Accepting this, the crucial factor is availability, and the policy implication is to make development of a modern mass media system a high priority item. But availability doesn't guarantee use, and use isn't synonymous with benefits gained. Surely what is said must make some difference. Nevertheless measures of content are seldom included in research designs. Communication planning manuals devote most of their space to how to present messages-skills and techniques. They give little considerationread more
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Deficits, Differences, and Ceilings Contingent Conditions for Understanding the Knowledge Gap
James S. Ettema,F. Gerald Kline +1 more
TL;DR: The authors examined audience-related factors such as ability, motivation, and media use as contingent conditions for understanding the knowledge gap, including ability deficits, individual differences, and ceiling effects, true or imposed, to attempt a clarification of how knowledge gaps are widened or narrowed.
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Computer-Mediated Communication in an Organizational Setting: Explaining Task-Related and Socioemotional Uses
TL;DR: In this article, computer-mediated communication in an Organizational Setting: Explaining Task-Related and Socio-emotional Uses is discussed, with a focus on task-related and socioemotional uses.
Journal ArticleDOI
Diffusion of Innovations as a Theoretical Framework for Telecenters
TL;DR: In this article, the authors use diffusion theory to provide a conceptual framework for telecenter research and practice, focusing on three aspects of diffusion: the perceived attributes of innovations, the communication aspects of the diffusion process, and the consequences of innovation adoption.
Journal IssueDOI
The micro- and macroeconomics of information
TL;DR: In this article, the authors analyse l'impact of l'information on the niveau micro-and macroeconomique of the economy and explore l'incorporation of information dans la theorie economique.
Journal ArticleDOI
The situational public engagement model in a municipal watershed protection program: information seeking, information sharing, and the use of organizational and social media
TL;DR: In this article, a situational engagement model was proposed to answer how situational factors affect public engagement via both communication behaviors and the use of social media and organizational media, and a path analysis for the proposed situation engagement model revealed that problem recognition was the key to predicting both information seeking and sharing.