Proceedings ArticleDOI
The Determinants of Online Shopping Behavior
Hsiu-Hua Cheng,Tzu-Jui Fu +1 more
- pp 97-100
Reads0
Chats0
TLDR
Based on the social cognitive theory, a research model of online shopping behavior was proposed in this article, which argued that trust positively affects online shopping behaviour; perceived website complexity negatively and directly affects online shoppers' behavior, and indirectly affects trust online shopping behaviors via trust.Abstract:
The rapid development of the Internet has increased the number of users shopping online. Many sellers thus focus on the shopping behavior on online environment. In this competitive environment, managers must understand factors that affect the online purchase behavior of customers to increase and maintain their competitive advantage. Therefore, this study aims to explore antecedents of online shopping behavior. Based on the social cognitive theory, this study proposes a research model of online shopping behavior. This study argues that trust positively affects online shopping behavior; perceived website complexity negatively and directly affects online shopping behavior, and indirectly affects trust online shopping behavior via trust. These research results can be seen as references by future scholars and practical suggestions for platform managers to improve their businesses.read more
Citations
More filters
Journal ArticleDOI
Online Shopping Behaviour among International Students from Belt & Road Countries in China
TL;DR: Wang et al. as mentioned in this paper explored possible guiding constraints about online shopping decisions that may assist to understand behavioral traits to cross-border online shopping, particularly young people, and students play the most important role.
Journal ArticleDOI
Development of Effective Electronic Customer Relationship Management (ECRM) Model by the Applications of Web Intelligence Analytics
TL;DR: In this article , the authors presented the model of analyzing the users' sentiments from their online reviews on an e-commerce platform using machine-learning classifiers, namely naive bayes, logistic regression, support vector machine, and neural network.
Proceedings ArticleDOI
Adoption of Online Shopping Apps Innovation on Digital Natives Generation
TL;DR: In this article, a survey on the adoption of online shopping apps on the digital natives generation was conducted in Pekanbaru City, one of the smart cities in Indonesia.
Interactive System For Product Purchase Through Gesture and Voice
TL;DR: In this paper , the integration of speech and gesture-based searching for items on e-commerce platforms is one example of the most difficult approaches that require extensive computations along with the region of interest estimation.
Book ChapterDOI
Analyzing Online Reviews of Customers Using Machine Learning Techniques
TL;DR: In this article , Latent semantic analysis is applied to examine the most frequent words used in the online reviews and customer's interest in online shopping analysis has been performed using machine learning classifiers to classify the customers' sentiment from their posted reviews on the e-commerce platform.
References
More filters
Social Foundations of Thought and Action : A Social Cognitive Theory
TL;DR: In this article, models of Human Nature and Casualty are used to model human nature and human health, and a set of self-regulatory mechanisms are proposed. But they do not consider the role of cognitive regulators.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Journal ArticleDOI
An Integrative Model Of Organizational Trust
TL;DR: In this paper, a definition of trust and a model of its antecedents and outcomes are presented, which integrate research from multiple disciplines and differentiate trust from similar constructs, and several research propositions based on the model are presented.
Journal ArticleDOI
Social cognitive theory: An agentic perspective
TL;DR: Social cognitive theory distinguishes among three modes of agency: direct personal agency, proxy agency that relies on others to act on one's behest to secure desired outcomes, and collective agency exercised through socially coordinative and interdependent effort.
Journal ArticleDOI
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
TL;DR: This paper contributes by proposing and validating measures for a multidisciplinary, multidimensional model of trust in e-commerce, which shows that trust is indeed a multiddimensional concept.
Related Papers (5)
The Effects of Online Shopping Familiarity and Internet Self-Efficacy on the Formation of Trust Toward Online Shopping
Gongan Yao,Qi Li +1 more