Journal ArticleDOI
The myth of the “ethical guardian”: An examination of its origins, potency and illusions
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TLDR
In this article, the authors explore the notion of public relations as "ethical guardian" and identify a number of problems for the public relations occupation that arise from its historical legacy and consider the implications for professional status.Abstract:
The paper takes up the challenge offered in the call for papers for this special issue to explore the notion of public relations as “ethical guardian”. The approach taken is to review some influential academic perspectives as well as practitioner perspectives that emerged throughout the 20th century. It is argued that the ethics and social responsibility have long been an intrinsic part of public relations self‐identity. The paper identifies a number of problems for the public relations occupation that arise from its historical legacy and considers the implications for professional status.read more
Citations
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Competencies of senior communication practitioners in the UK: An initial study
TL;DR: This paper conducted in-depth interviews with 17 "top" communicators in the UK, and discovered 10 core competencies or behaviors specific to the senior communication practitioner role in publicly quoted companies, and 10 core behaviours specific to those working in the public sector.
Journal ArticleDOI
Public Relations Leadership in Corporate Social Responsibility
TL;DR: This article explored leadership styles and motivations of a sample of corporate leaders from prominent Australian-based corporations in relation to their chosen CSR activities to examine the current position of, and potential for, professional communicators' impact in shaping CSR-driven policies at a strategic level.
Journal ArticleDOI
Public relations models and persuasion ethics: a new approach
TL;DR: This paper reviewed public relations and related literature to examine attitudes to persuasion and propaganda as part of a long-term project to produce an integrated ethical framework, examining assumptions and value judgments underpinning core texts and other writing.
Journal ArticleDOI
Saints and sinners: Competing identities in public relations ethics
TL;DR: The authors argue that the central ethical tension facing public relations as a field lies in its divided ethical identity, in particular between the idealized codes of conduct influenced by the US-based excellence project, which conjure images of wise counsel balancing duties to client and society, and practitioner-led expectations that they are advocates and should privilege clients over society.
Journal ArticleDOI
Editorial: Our Creative Selves
TL;DR: In this paper, the authors argue that this latitude does not foster ethical behaviour and contrast rule-following, action-based ethics with agent-based ethical, conceived in Aristotelian terms.
References
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Book
Qualitative Data Analysis: An Expanded Sourcebook
TL;DR: This book presents a step-by-step guide to making the research results presented in reports, slideshows, posters, and data visualizations more interesting, and describes how coding initiates qualitative data analysis.
Journal ArticleDOI
Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry
TL;DR: The idea of communication symmetry has been used in public relations since 1989 as discussed by the authors, with a focus on orientation, rules, and the idea of Communication Symmetry, and beyond ethical relationivism in PR.
Book ChapterDOI
Public Relations and the Question of Professionalism
Magda Pieczka,Jacquie L'Etang +1 more
Book
Public Relations in Britain: A History of Professional Practice in the Twentieth Century
TL;DR: The history of British public relations can be traced back to the early 20th century, see as discussed by the authors for an account of methods employed by the British Public Relations Association (BPRA).