Can eye movements be effectively measured to assess product design?: Gender differences should be considered?
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Eye movements can indeed be effectively measured to assess product design, providing valuable insights into user preferences. Techniques like eye tracking combined with EEG measurements offer a scientific approach to understanding user preferences for perceptual products. For instance, in the evaluation of aircraft passenger seat styling, a model based on eye-tracking technology and neural networks effectively calculated subjective ratings, aiding designers in selecting optimal design proposals. Gender differences can also be considered in product design evaluation, as seen in studies analyzing eye movement characteristics on product labels chosen by students, highlighting the importance of understanding user behavior based on gender-specific preferences. Therefore, incorporating gender differences in eye movement studies can enhance the accuracy and relevance of product design assessments.
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| Papers (4) | Insight |
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01 Jan 2020 | Eye movements combined with EEG can effectively measure product design preferences. Gender differences were not specifically addressed in the study. |
01 Nov 2012 | Eye movements can effectively assess product design, as shown in the study on PINO tissue packaging. Gender differences were not specifically addressed in the paper. |
01 Sep 2018 4 Citations | Eye movements can effectively assess product design using a model based on eye-tracking data and neural networks, as shown in the study. Gender differences were not specifically addressed in the research. |
| Eye movements can effectively assess product design, as shown in the study. Gender differences were not addressed, but fixation count and duration on product labels were analyzed. |
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How to measure gender?4 answersGender can be measured using various tools and approaches. One study introduced a brief gender measure called the SR-Gender, which is a categorical, single-item, self-report measure that provides health researchers with gender classifications for analysis of health outcomes. Another study developed a text-based vignette test to assess gender-related skills and abilities in the context of physics education. A different study created a Labour Force Gender Index (LFGI) using information on responsibility for caring for children, occupation segregation, hours of work, and level of education, to examine gender roles among male and female labor force participants. Additionally, a measurement technique was described and evaluated that captures the extent to which an individual behaves similarly to their same-gender peers, using existing survey items. Finally, the challenge of measuring women's empowerment was discussed, highlighting the need for standardized measurements and quality gender data to monitor progress towards gender equality and empowerment.
What are the key criteria for assessing design products?3 answersThe key criteria for assessing design products include profitability, usability, commercial profit, equitable value, social indicators, well-being, happiness, pleasure, functionality, value for money, customer preferences, manufacturability, supply chain aspects, and environment sustainability. These criteria have become increasingly complex as the design process has expanded to different market sectors and problems. Designers should go beyond the bottom line of profitability and consider delivering value to multiple stakeholders. Evaluating design products can be done through subjective rating, electroencephalography (EEG), visual attention, and comparing perceptual responses for photos and real products. A multi-criteria decision model can also be used, taking into account that evaluators may have expertise in assessing specific criteria only. The concept of manufacturability is important in assessing design products, and there are various approaches to determining it.
What can eye trackers measure?5 answersEye trackers can measure the movement of the eyeballs and record eye movements. They are used to evaluate and measure real-world events such as landscapes and advertisements. Eye tracking technology provides information on how human eyes move from one location to another and where a person is looking at any given moment. Eye trackers can be used in various fields of study, including work, learning, medical diagnostics, and cognitive science. They can measure parameters such as saccade latency, gain, and oculomotor data. Eye trackers can be integrated into tablet-based mobile devices or used as stationary video-based systems. They are non-invasive, reliable, and fast methods for detecting and quantifying brain functions.
What are the items or instruments used to measure product commercialization?5 answersProduct commercialization is measured using various instruments. One approach is to use a product commercialization simulation model that calculates the free cash flow for manufacturing a specified product at a manufacturing enterprise. This model takes into consideration sales cost, general management cost, and the costs of indirect departments. Another instrument used is the assessment of new product concepts by industry experts outside the organization. Their perspective and experience can verify, qualify, or kill new product concepts. Additionally, digitization is recognized as a main driver of new product and service performance, serving as the basis for sustaining a competitive advantage. In the evaluation of the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Programs, innovation, commercialization, and survival were assessed using linked grant funding records, patent data, and business intelligence databases. Finally, the quality of instrument items developed in the empirical test phase can be used to measure product commercialization. Fit criteria, difficulty levels, and item analysis are used to determine the validity of the instrument.
Factors of Age and Gender in product?5 answersFactors of age and gender play a significant role in consumer response to product origin and quality. Research conducted by Kumpulainen et al.found that the response to product origin varied based on gender, age, and product type. Female university students responded equally to domestic and local origins for bread, while only local origin induced a positive reaction for meat products. Male respondents reacted positively to local origin for bread and had similar results for domestic meat products. Among young male consumers, the local origin of vegetables had a positive effect. Additionally, a study by Kuo et al.revealed that gender influenced attitudes towards healthcare robots, with males having a more positive attitude than females. Age, on the other hand, did not act as a barrier to acceptance of healthcare robots. These findings highlight the importance of considering age and gender in product development and design.
What eye tracking measurements exists within data visualization?5 answersEye tracking measurements within data visualization include the use of visualization techniques to analyze eye tracking data, such as heatmaps and scan paths. These techniques allow researchers to study visual task solution strategies and cognitive workload of study participants. Additionally, eye tracking data can be analyzed in the image space where gaze coordinates were recorded, using overlays like heatmaps or manually defined areas of interest (AOI). Another approach is to collect and analyze eye-tracking information in data space, relating gaze coordinates to visualization and data objects in real time. This approach has been shown to align well with user tasks and produce similar results to human coders. Overall, eye tracking measurements in data visualization provide insights into user behavior and can be used to evaluate visualization techniques.