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Can the use of images in tourism marketing influence the level of satisfaction experienced by tourists in the Philippines?

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The use of images in tourism marketing can indeed influence the level of satisfaction experienced by tourists in the Philippines. Research indicates that destination imagery, including affective, cognitive, and unique components, significantly impacts tourist satisfaction and post-visit behavior . Additionally, the image of a destination plays a crucial role in influencing tourist satisfaction, which in turn affects attitudinal loyalty . Moreover, the influence of destination image on tourist satisfaction and revisit intentions in the Philippines has been highlighted, emphasizing the importance of perceived value and tourist experience in mediating this relationship . Overall, utilizing images effectively in tourism marketing can enhance tourist satisfaction levels, leading to increased loyalty and positive post-visit behaviors in the Philippines.

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Open access•Journal Article•DOI The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour Stella Alvianna, Hary Hermawan, Syarif Hidayatullah, Eko Aristanto - Show less +3 more 30 Mar 2023-Media Wisata: Wahana Informasi Pariwisata	The use of destination images in tourism marketing can influence tourist satisfaction, as shown in the study on Coban Rondo Waterfall Tour, supporting the potential impact in the Philippines.
Open access•Journal Article•DOI Loyalty of Domestic Tourists to Beach Tourism: Role of Image, Experiential, Digital Marketing and Satisfaction Juhari Juhari 30 Jun 2023-Integrated Journal of Business and Economics	The use of destination images in tourism marketing positively influences tourist satisfaction, leading to increased loyalty, as shown in the study on Bangka Island beach tourism.
Open access•Journal Article•DOI Factors Influencing Philippines Tourist’ Revisit Intention: The Role and Effect of Destination Image, Tourist Experience, Perceived Value, and Tourist Satisfaction Angelo Libre, Aldaba Manalo, Grida Saktian Laksito - Show less +2 more 06 Mar 2022-International Journal of Quantitative Research and Modeling 4 Citations	Yes, the destination image in tourism marketing can influence tourist satisfaction in the Philippines, as shown in the study where perceived value positively affects tourist satisfaction.
Open access•Journal Article•DOI Role of Satisfaction in The Influence of Destination Image on Tourist Attitudinal Loyalty Luh Kartini, I Putu Ananda Miarta Utama, Amirosa Ria Satiadji - Show less +2 more 25 Jan 2023	Not addressed in the paper.
Open access•Journal Article•DOI Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi 31 May 2023-Jurnal Manajemen & Keuangan	Not addressed in the paper.

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