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Do marketers struggle to find the right salesperson image in ecommerce?

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Marketers in e-commerce face challenges in selecting the right salesperson image to enhance consumer trust and engagement. Research suggests that images significantly impact user behavior, with the selection of images affecting click-through rates . Additionally, the lack of face-to-face interactions in online shopping contributes to consumer trust issues, highlighting the importance of simulating interpersonal exchanges through images of sales personnel . Traditional marketing techniques like projective methods are used to understand consumer motivations, emphasizing the significance of visual elements in brand perception and choice . Furthermore, innovative segmentation algorithms are proposed to optimize image selection for better user engagement and segmentation accuracy in e-commerce platforms . These findings collectively indicate the complexity and importance of selecting the right salesperson image in e-commerce marketing strategies.

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Journal Article•DOI The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites Khalid Al-Diri, Dave J. Hobbs, Rami Qahwaji - Show less +2 more 01 Oct 2008-International Journal of E-business Research 59 Citations	Marketers can enhance initial trust in e-commerce by using images of sales personnel, as shown in the study. Selecting culturally appropriate images is crucial for optimal impact.
Journal Article•DOI Projecting the right image: using projective techniques to measure brand image Michael K. Hussey, Nicola Duncombe - Show less +1 more 01 Apr 1999-Qualitative Market Research: An International Journal 70 Citations	Not addressed in the paper.
Proceedings Article•DOI What Image do You Need? A Two-stage Framework for Image Selection in E-commerce Sheng-Chi You, Chao Wang, Baohua Wu, Jingping Liu, Quan Lu, Ya-su Xiao - Show less +5 more 30 Apr 2023	Not addressed in the paper.
Journal Article•DOI The Salesman's Role Revisited: James A. Belasco 01 Apr 1966-Journal of Marketing 72 Citations	Not addressed in the paper.

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