How are environmental cues are used in the judgement of food?
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Environmental cues play a significant role in shaping consumers' judgments of food. Research indicates that cues like naturalness in the environment can trigger a "halo" effect, influencing calorie estimations. Additionally, environmental signals such as design, lighting, colors, and acoustics impact consumer behavior in various settings, affecting profitability and perceived luxury. Retailers can strategically use impression management and environmental cues to promote healthy food sales, showcasing how healthy products can outperform unhealthy ones with proper display and cues. Furthermore, environmental cues surrounding food and beverage settings can modulate consumer perceptions and behaviors, emphasizing the importance of considering sensory cues from the environment in addition to product attributes. Overall, these findings highlight the crucial role of environmental cues in influencing consumer choices and perceptions of food.
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| Papers (5) | Insight |
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Open access•Dissertation 01 May 2019 | Environmental cues, like denoting a healthy snack, influence food choice. In this study, participants chose kale chips more with a healthy cue, showing the impact of cues on food decisions. |
| Environmental cues influence consumer perception, emotions, and behaviors towards foods and beverages, showcasing the impact of surroundings on sensory experiences and decision-making in food-related settings. | |
| Environmental cues, like floor displays and background music, influence consumer responses to healthy food, leading to increased sales. Retailers can use impression management to promote healthy food choices effectively. | |
| Environmental cues like lighting influence food judgment; dim lighting can increase food purchases, while bright lighting creates a sense of security and coziness, impacting consumer behavior in food-related settings. | |
13 May 2022 2 Citations | Environmental cues, like natural scenery, can influence calorie judgments of food. A natural environment may lead to lower perceived calorie content, especially for foods considered less healthy. |
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