How can AI impact marketing of SMEs?
Best insight from top research papers
AI can significantly impact the marketing of Small and Medium Enterprises (SMEs) by enhancing various aspects of business performance. Studies highlight that AI in marketing (AIM) plays a crucial role in improving financial performance, customer performance, internal business process performance, and learning and growth performance for SMEs. The deployment of AI in Business-to-Business (B2B) marketing can offer valuable insights into customer behaviors, identify critical market insights, and streamline operational inefficiencies, ultimately influencing organizational performance. Additionally, the use of AI in marketing can serve as a strategic resource for SMEs, aiding in the development of essential resources for effective application and improving overall performance. Overall, AI integration in marketing tasks can lead to improved corporate performance, profitability, and competitive advantage for SMEs.
Answers from top 5 papers
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| Papers (5) | Insight |
|---|---|
1 Citations | AI can enhance SME marketing by improving performance, profitability, and competitive advantage through integration into marketing tasks, as highlighted in the research on AI's impact on marketing. |
| AI in marketing (AIM) positively impacts SMEs by enhancing financial, customer, internal processes, and learning performance through IoT, CDMS, VAR, and personalization, as shown in the study. | |
07 Mar 2023 | AI can revolutionize SME marketing by enhancing efficiency, enabling innovative strategies, and transforming business models, as seen in B2B settings, ultimately improving marketing performance. |
| AI can enhance SME marketing by providing insights into customer behaviors, market trends, and operational efficiencies, ultimately improving organizational performance through effective B2B marketing capabilities. | |
16 Mar 2023 | AI can impact SME marketing by enhancing competitiveness through process innovation, potentially leading to market concentration, or by enabling product innovation, fostering specialization and new firm entry. |
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