How can social media effect business management?
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Social media plays a crucial role in business management by impacting various aspects such as crisis awareness, communication, collaboration, customer relationship management (CRM), and marketing strategies. Social media enhances crisis awareness by providing real-time information and motivating action during crises . It facilitates effective communication and collaboration with customers, employees, and stakeholders, leading to increased innovation and productivity . Moreover, social media marketing engagement efforts mediate the relationship between CRM and business performance, improving firm performance through online engagement activities . Additionally, social media usage positively influences business performance in industries like tourism by increasing customer reach and enhancing marketing strategies . Overall, leveraging social media effectively can significantly impact business management across various domains.
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| Papers (5) | Insight |
|---|---|
01 Jan 2022 | Social media can positively impact business performance by enhancing marketing strategies, reaching consumers efficiently, and improving overall business outcomes, as evidenced in the Turkish travel agency case study. |
1 Citations | Social media can enhance business performance by mediating the relationship between Customer Relationship Management (CRM) and business outcomes, as shown in an emerging market context. |
| Social media impacts business management by influencing marketing communication, consumer engagement, digital influencers, sales processes, and organizational communication activities, as highlighted in the research papers. | |
| Social media impacts crisis awareness, which in turn influences the implementation of Business Continuity Management (BCM) and sustainable performance in companies, as shown in the study. | |
| Social media enhances business management by improving communication, collaboration, innovation, productivity, and customer insights, but requires mitigation of mental health risks among employees. |
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