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How did industry 3.0 effect purchasing? 


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Industry 3.0, characterized by the use of digital technologies for automation, had a significant impact on purchasing practices. The transition to Industry 4.0 is expected to bring further changes in purchasing processes. Research on the influence of Marketing 3.0 on purchase decisions in higher education institutions highlighted the importance of factors like Communitization and Purchasing in decision-making . Studies focusing on Industry 4.0 emphasized the shift towards strategic partnerships with suppliers, decreased operative tasks through automation, and the need for adaptation to new technologies in purchasing departments . The integration of cyber-physical systems and digital tools in purchasing is seen as a crucial step towards enhancing transparency, efficiency, and forecasting accuracy in the procurement process.

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Industry 3.0, specifically Communitization Marketing 3.0, positively influenced purchasing decisions in postgraduate institutions in Jakarta, as confirmed by structural equation modeling.
Open accessDissertation
01 Jan 2018
1 Citations
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Open accessDissertation
01 Jan 2018
2 Citations
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