How do reaction videos influence the spread of information and public opinion through social media platforms?
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Reaction videos have an influence on the spread of information and public opinion through social media platforms. They can be used to generate positive emotions and spread happiness, as well as to record reactions to specific portions of a video . The analysis of comments on social media platforms, such as YouTube, can provide insights into the distribution of opinions and sentiments, including negative, positive, and neutral sentiments . Additionally, factors such as user activity, emotional changes, sentiment polarity, and reposting play a significant role in the spread of information through social media . The media, especially official media, has a significant impact on the propagation of rumors and public opinion crises, as they have authority and trust among the public . Overall, the combination of reaction videos, analysis of comments, and various factors influencing information spread and public opinion can shape the dynamics of online communication and consensus building on social media platforms.
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