How do smartphones distract shoppers?
Best insight from top research papers
Smartphones distract shoppers through increased purchases, altered shopping behaviors, and cognitive impacts. Research shows that in-store mobile phone use leads to more time spent in stores, deviation from typical shopping patterns, and heightened product examination, ultimately resulting in increased purchases . Additionally, smartphone use during shopping tasks can impair cognitive function, slowing responses and reducing attention levels . Furthermore, shopping-unrelated mobile phone use negatively affects consumers' ability to stick to their shopping plans, leading to more unplanned purchases, especially among individuals highly dependent on their phones . Overall, smartphones distract shoppers by altering attention, decision-making processes, and cognitive abilities, influencing their in-store behaviors and purchase outcomes.
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| Papers (5) | Insight |
|---|---|
21 Citations | Smartphones distract shoppers through shopping-unrelated use, leading to deviations from shopping plans and increased unplanned purchases, especially for those highly dependent on their phones. |
4 Citations | Smartphones distract shoppers by slowing responses and reducing cognitive resources, as shown by decreased P300 ERP amplitudes, indicating significant distraction effects on cognitive function. |
| Smartphones distract shoppers by interfering with meaningfulness and self-identity, impacting attention and actions crucial for shopping decisions. (27 words) | |
Open access 15 Jan 2015 | Smartphones distract shoppers by increasing cognitive distraction, leading to more unplanned purchases, omitted planned items, and reduced ability to recall in-store stimuli. |
| Smartphones distract shoppers by diverting them from their usual shopping patterns, leading to increased time spent in-store, examining products, and ultimately making more purchases due to distraction. |
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