How do stock influencers impact the stock market and investor behavior with netnography?
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Stock influencers, including social media and microbloggers, play a significant role in impacting the stock market and investor behavior through netnography. Research shows that the massive public opinion information generated by the Internet influences investors' psychology, self-cognition, and attention towards stocks, subsequently affecting market performance . Studies also highlight that information from microblogs is gaining attention for analyzing stock market fluctuations, emphasizing the role of social psychology in behavioral finance . Moreover, the fluency of stock tickers influences trading behavior, with clever ticker stocks being more liquid and attracting uninformed investors, enhancing visibility and memorization . Additionally, the effects of web media on stock markets are increasingly salient, with challenges in analyzing vast amounts of information to understand the impact on stock movements and investor behaviors .
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