How does Amazon Com's CRM software help it to gain market share and maintain its competitive advantage?
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| Papers (9) | Insight |
|---|---|
| CRM is thus considered to be a quintessentially important means of establishing competitive advantage. | |
22 Citations | A fully functional CRM system can be considered a competitive advantage, and this is not only the case for global companies, but also for small and medium enterprises. |
01 Aug 2011 15 Citations | For a global competitive market, CRM can bring a lot of advantages. |
91 Citations | The decision to implement a CRM system is influenced by management's perception of CRM, employee involvement, the firm's size, its perceived market position, but not the ind... |
| Larger companies tend to be less satisfied with software ROI, while service companies appear to be more likely to adopt CRM software than companies in other sectors. | |
07 Jan 2008 30 Citations | These findings provide important implications for understanding how CRM value is shaped by various resources in competitive environments. |
| Companies that do employ CRM software are generally satisfied with their return on investment (ROI) from the software. | |
| The findings of this study can help the academic and professional community to better understand the main motivations of companies for adopting CRM systems, and also for CRM systems vendors and consultants to better address the needs of their potential clients. | |
346 Citations | The application of analytical CRM has been low, and the provision of these systems is limited to a few leading software vendors. Practical implications – The findings shed light on the potential area in which organisations can strategically use CRM systems. |
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