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How does forest bathing impact the tourism industry? 


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Forest bathing, a practice gaining popularity in tourism, offers immersive experiences in natural environments, promoting well-being . It is viewed as a potential tourism trend, especially in the wake of the COVID-19 pandemic, where tourists seek healthy and stress-relieving activities. However, deforestation poses a threat to this practice and the tourism industry, as it affects climate change, altering ecosystems and weather patterns, which can impact tourist attractions. Sustainable forest management and eco-tourism are highlighted as crucial in mitigating the negative impacts of deforestation on tourism, emphasizing responsible practices for long-term environmental and industry viability. Forest bathing activities, such as walking, meditation, and contact with nature, have been shown to enhance positive affect and well-being, making forest destinations more attractive to tourists .

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Forest bathing, a new nature-based tourism, positively impacts the industry by offering activities like walking, meditation, and contact with nature, enhancing visitors' emotional states and potentially increasing brand value.
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Forest bathing, as part of NEWA tourism trend, attracts tourists seeking healthy living and stress relief. Indonesia's biodiverse forests offer potential for Forest Bathing tourism, benefiting the industry post-pandemic.
Forest bathing enhances well-being indicators like positive affect and optimism, potentially attracting tourists to nature-based destinations, highlighting its potential for green-care tourism in Italy.
Open accessJournal ArticleDOI
12 Aug 2021
36 Citations
Forest bathing offers mindful and immersive experiences, potentially enhancing the tourism industry by promoting responsible social practices and utilizing natural environments for wellness tourism.

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