What is impulsive adoption?5 answersImpulsive adoption refers to the spontaneous and immediate acceptance and utilization of a technology or application without much premeditation. In the context of mobile shopping apps in India, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model was extended to include impulsiveness as a construct in understanding the adoption of such apps. This study found that impulsiveness, along with other factors like performance expectancy, effort expectancy, hedonic motivation, habit, and behavioral intention, significantly influences the use behavior of mobile shopping apps. The addition of impulsiveness to the model highlights the impulsive nature of some users in quickly embracing and engaging with mobile shopping applications, showcasing the diverse factors influencing technology adoption in different contexts.
What is impulsive buying?5 answersImpulsive buying refers to unplanned purchases made without prior intention or consideration of the consequences. It is driven by internal or external triggers, such as emotions, enjoyment tendency, and store crowding. Impulsive buying behavior is influenced by various factors, including personality traits, affect, problem-solving skills, and cognitive flexibility. It is often motivated by emotions and feelings, and can be triggered by situational factors. Impulsive buying behavior is observed globally and influenced by local market conditions, social and cultural forces. Factors such as social media, hedonic consumption, and conscientiousness also play a role in impulsive buying behavior. Overall, impulsive buying is a complex phenomenon that involves emotional and unplanned decision-making, influenced by a combination of internal and external factors.
What is impulsive buying?4 answersImpulsive buying refers to unplanned purchases made without much thought about the consequences. It is influenced by internal and external factors such as personality traits, affect, cognitive factors, store crowding, and social influences. Impulsive buying is often driven by emotions and feelings, and it can be triggered by enjoyment tendency, impulsive tendency, and peer and family influence. Factors like social media, hedonic consumption, and conscientiousness also play a role in impulsive buying behavior. Impulsive buying behavior can vary across cultures and market conditions. It is more common among women and those who do not make shopping lists. Impulsive buying can have economic implications and is an area of interest for researchers studying consumer behavior.
What is the effect of price discount on impulsive buying?5 answersPrice discounts have a significant positive effect on impulsive buying. However, the effect of price discounts on impulsive buying is mediated by perceived quality. When perceived quality serves as a mediator, the positive perception created by a price discount leads to an increase in impulsive buying behavior. Additionally, price discounts have a positive and significant effect on impulse purchases in the Shopee marketplace. Therefore, price discounts play a crucial role in stimulating impulsive buying behavior.
What is the impact of impulsive purchases on overall expense management?5 answersImpulsive purchases have a significant impact on overall expense management. When consumers engage in impulsive buying behavior, their purchases increase and become a dominating phenomenon in their consumption patterns. This suggests that impulsive purchases can lead to increased spending and potentially hinder effective expense management. Additionally, impulsive purchases are characterized by unplanned buying behavior, where consumers make immediate purchases without substantial evaluation. This lack of evaluation can result in impulsive purchases that may not align with consumers' actual needs or budgetary constraints, further impacting their expense management. Therefore, it is important for individuals to be aware of the influence of impulsive purchases and exercise self-control to ensure effective expense management.
What are the consequences of impulsive purchasing behavior?5 answersImpulsive buying behavior has negative consequences such as excessive spending, useless buying, uncertainties and risks in terms of product quality, and a sense of guilt. It also generates adverse consequences for consumer wellbeing and the sustainability of society and the environment. Impulsive buying can lead to non-usage of the product, negative economic consequences, and feelings of regret, fury, and fault. It is accompanied by anxiety, regret, and sometimes debt. The consequences of impulsive purchasing behavior include post-purchase regret and increased impulsive buying tendencies.