How does social media affect the college selection process in primary students?
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Social media plays a significant role in influencing the college selection process for primary students. It enables universities to connect with prospective students through popular platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube . By utilizing social media, universities can market themselves effectively to attract students globally, especially international students seeking higher education opportunities . Additionally, social media platforms provide students with the ability to visualize their network of friends, helping them identify reliable sources of information about colleges . Moreover, the use of social media applications fosters social bonding among students, aiding in the decision-making process for selecting the right study path at higher educational institutions . Overall, social media enhances information dissemination, visibility of resources, and social interactions, thereby influencing primary students' college choices.
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| Papers (5) | Insight |
|---|---|
| Social media influences international students' university choice by providing supplementary information, enhancing decision-making through word of mouth and influencer marketing strategies. | |
3 Citations | Social media fosters social bonding among students, aiding in decision-making regarding study paths. It enhances information sharing and influences course promotion among peers. |
27 Feb 2016 17 Citations | Social media, specifically Facebook networks, helps first-generation students identify better information sources for college decisions by visualizing their network, enhancing information-seeking among high school seniors. |
08 Jul 2022 | Not addressed in the paper. |
| Social media impacts college choice by universities using platforms like Instagram and Snapchat to connect with prospective students, influencing enrollment through engagement and content relevance. |
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