V
Vikram Kumar
Researcher at Symbiosis International University
Publications - 3
Citations - 594
Vikram Kumar is an academic researcher from Symbiosis International University. The author has contributed to research in topics: Social media & Digital marketing. The author has an hindex of 2, co-authored 3 publications receiving 170 citations.
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Journal ArticleDOI
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi,Elvira Ismagilova,D. Laurie Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kefi,Anjala S. Krishen,Vikram Kumar,Mohammad Mahmudur Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang +17 more
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
Journal ArticleDOI
Online Advertising Strategies to Effectivly Market a Business School
TL;DR: An assessment on the impact of Google Adwords is used in digital advertising campaigns promoting business schools in specific and identifies and proposes the right online advertising strategy that can be used by a Business School (B School).
Journal ArticleDOI
Social Media by Indian Universities – Does it convince or confuse International Students in University Choice?
Vikram Kumar,Ramakrishnan Raman +1 more
TL;DR: In this paper, the role of social media in helping international students choose university for higher studies in India was examined and a survey was conducted to include 183 international students studying in 6 different cities in India.