How does the aesthetics of a product influence the emotional response of consumers?
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The aesthetics of a product have a significant impact on the emotional response of consumers. Product design, including its structure, features, and visual attributes, can evoke positive emotions such as joy, desire, hope, pride, and satisfaction, which in turn influence consumer behavior and purchase intention . Consumers are more likely to respond favorably to highly aesthetic products when they are in an abstract mindset, leading to enhanced choice, product and advertisement evaluations, and willingness to pay . Additionally, the aesthetics of a product can create positive emotions that mediate the relationship between product design and consumer behavior, while negative emotions can also play a role in shaping purchase intention . The influence of product aesthetics on consumers' impulsive purchase intention is mediated by positive emotions, and the relationship between aesthetics and impulsive purchase intention is also influenced by consumers' levels of concern for value, price, and the environment .
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01 May 2021 | The paper states that the aesthetic design level of products positively affects consumers' impulsive purchase intentions, and positive emotions play an intermediary role between the two. |
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| The paper states that the aesthetics of a product can influence positive consumer emotions, such as joy, desire, hope, pride, and satisfaction. However, it does not specifically mention how the aesthetics of a product influence the emotional response of consumers. | |
2 Citations | The provided paper does not directly address how the aesthetics of a product influence the emotional response of consumers. |
01 Jan 2022 1 Citations | Copilot couldn't generate the response. Please try again after some time. |
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