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How does the volume and sentiment of online reviews influence customer perception and buying behavior?

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Sentiment analysis

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The volume and sentiment of online reviews significantly impact customer perception and buying behavior. High volume reviews, whether positive or negative, can influence purchase decisions by providing a sense of consensus or highlighting potential issues. Positive reviews tend to enhance customer perception, increase trust, and drive purchasing intentions. Conversely, negative reviews can deter customers and lead to decreased sales. The quality, relevance, and number of words in reviews play crucial roles in shaping customer opinions and decisions. Analyzing sentiment through machine learning algorithms helps classify reviews as positive, neutral, or negative, aiding customers in evaluating products and making informed choices. Overall, online reviews' volume and sentiment are pivotal in shaping customer perceptions and ultimately influencing their buying behavior.

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Proceedings Article•DOI Sentiment Analysis of Online Customer Reviews for Handicraft Product using Machine Learning: A Case of Flipkart 24 Jan 2023	The sentiment analysis of online customer reviews for handicraft products on Flipkart using machine learning helps understand customer preferences, aiding in purchase decisions by classifying reviews as positive, neutral, or negative.
Open access•Journal Article•DOI The influence of online customer reviews on the purchase decision process for handmade products Nataliia Krasnostavskaia, Svetlana Bozhuk, Natalia Pletneva, A. М. Bocharnikova - Show less +3 more 01 Dec 2022-Вестник Евразийской науки	The volume and sentiment of online reviews significantly influence customer perception and buying behavior for handmade products, with reliability, length, and usefulness being key factors.
Open access•Journal Article•DOI The impact of Online Customer Reviews (OCRs) on Consumer Purchasing Decision مروة محمود ابراهیم, هبة الله ممدوح مصطفی - Show less +1 more 30 Jun 2025-المجلة العربية للإدارة	The volume and sentiment of online reviews significantly impact consumer purchasing decisions by influencing their perception of products or services, as indicated in the research.
Proceedings Article•DOI Sentiment Analysis of Online Customer Reviews for Handicraft Product using Machine Learning: A Case of Flipkart 24 Jan 2023	The sentiment analysis of online customer reviews for handicraft products on Flipkart using machine learning helps understand customer perception, aiding in purchase decisions through classified sentiments.

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Does the volume of online reviews have a significant impact on the purchase intention of luxury products?5 answersThe volume of online reviews has a significant impact on the purchase intention of luxury products. Consumers rely heavily on online reviews when making purchasing decisions, and they pay more attention to negative remarks. Positive reviews help accelerate sales, but consumers are more influenced by negative reviews. Review valence and volume both play a role in creating trust between consumers and online retailers, but review valence seems to be more effective. Visual content and stimuli causing cognitive/affective responses are the main reasons for the impact of online reviews. However, ongoing issues such as fake reviews still need to be addressed.

How do online reviews influence customer purchases?5 answersOnline reviews have a significant influence on customer purchasing decisions. Consumers heavily rely on online reviews to gather information and opinions before making a purchase. Factors such as credibility, valence (positive or negative sentiment), volume (number of reviews), and reviewer characteristics all contribute to the impact of online reviews on consumer behavior. The type of online review, whether it is objective or subjective, also plays a role in influencing purchasing decisions. Demographic factors such as age, gender, income, and education can moderate the relationship between online reviews and purchasing decisions. Online customer reviews and ratings have a positive and significant effect on purchasing decisions, and consumer confidence mediates this relationship. Review valence and volume are important in creating trust between potential consumers and online retailers, ultimately influencing purchase intentions. However, ongoing issues such as fake reviews need to be addressed to ensure the reliability of online reviews.

How Online Reviews Influence Customers' Purchase Decisions?5 answersOnline reviews have a significant influence on customers' purchase decisions. Customers heavily rely on online reviews to gather information and opinions about products before making a purchase. Factors such as valence (positive or negative), volume (number of reviews), recentness (how recent the reviews are), and review length (long or short) all play a role in shaping customers' decisions. The type of online review, whether objective or subjective, also affects customers' purchasing decisions. Demographic factors such as age, gender, income, and education can moderate the relationship between online reviews and purchase decisions. Additionally, online customer ratings can also influence purchase decisions, either partially or together with online reviews. Overall, online reviews provide valuable information for customers and businesses, helping to enhance customer satisfaction, increase sales, and gain a competitive advantage in the e-commerce industry.

How Online Reviews Impact Customers?4 answersOnline reviews have a significant impact on customer behavior and purchasing decisions. Customers heavily rely on online reviews to gather information and opinions about products and services before making a purchase. Factors such as credibility, valence (positive or negative sentiment), volume (number of reviews), and reviewer characteristics all contribute to the influence of online reviews on customers. The dimensions of online reviews, such as valence, volume, recentness, and review length, also play a role in shaping customer purchasing decisions. Demographics, such as age, gender, income, and education, can moderate the relationship between online reviews and customer purchasing decisions. Online reviews can create trust between customers and online retailers, influencing their purchase intentions. Additionally, online reviews contribute to building and boosting brand reputation in the accommodation sector.

How do online reviews influence customer behavior?5 answersOnline reviews have a significant impact on customer behavior. They are considered reliable sources of information and influence the decision-making process for purchasing products. Factors such as the quality and characteristics of online reviews, as well as the number of reviews, play a role in influencing customer behavior. The quality of online reviews is determined by factors such as relevance, reliability, and usefulness. Characteristics such as text, images, and ratings in online reviews also have an influence. Additionally, online reviews have become a successful marketing and sales tool that affects consumer product purchase behavior. Overall, online reviews provide valuable insights for consumers and can significantly impact their purchasing decisions and intentions.

How do online customer reviews influence purchase decision making?4 answersOnline customer reviews have a significant impact on purchase decision making. Consumers consider reviews differently depending on the product presentation conditions. When comparing products, consumers are more influenced by star ratings, while when evaluating individual products, they are more influenced by comments. Online reviews are considered quite reliable by buyers and have an impact on the purchase decision process. Factors such as the quality, characteristics, and number of online customer reviews influence the purchase decision process. Online customer reviews have become a valuable source of information that influences consumer product purchase behavior. They are now a key resource for product details and have a significant impact on consumers' purchasing decisions. Overall, online customer reviews play a crucial role in shaping consumers' purchase choices.

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