How equitable marketing benefits b2c?
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Equitable marketing benefits business-to-consumer (B2C) firms by positively impacting customer satisfaction and overall growth. Strategies that focus on attracting and relating to customers have been found to have significant positive relationships with online brand equity, which in turn is positively related to financial growth . Ethical and fair practices, including offering non-discriminatory products and reasonable services, also contribute to customer satisfaction and company growth . Equitable marketing in the context of fair trade products involves using portraits of producers on packaging and other communication materials to humanize the relationship between producers and consumers . This strategy aims to make the impact of the consumer's purchase visible and to sensitize consumers to the ethical and political aspects of fair trade . By emphasizing the personalization of products and using visual codes and language associated with fair trade, equitable marketing aims to enhance the value and visibility of fair trade products .
Answers from top 4 papers
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| Papers (4) | Insight |
|---|---|
| The provided paper is about enhancing brand equity for B2B SMEs through social media. It does not discuss how equitable marketing benefits B2C. | |
53 Citations | The paper does not directly discuss the benefits of equitable marketing for B2C companies. The term "equitable marketing" is not mentioned in the paper. |
15 Citations | The provided paper does not discuss equitable marketing or its benefits for B2C. |
21 Oct 2021 9 Citations | The paper does not specifically discuss how equitable marketing benefits B2C. The paper focuses on how ethical and fair practices affect customer satisfaction in low-income countries. |
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