How frequency of visits affect buying intentions?
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Frequency of visits significantly influences buying intentions at shopping centers. Factors such as convenience, tenant variety, and internal environment play crucial roles in determining the frequency of visits, which in turn positively impacts buying intentions. Additionally, communication/promotion also has a significant influence on visit frequency. The relationship between visit frequency and buying intentions is reinforced by the mediating effect of positive variations, indicating that the more frequently individuals visit a shopping center, the more likely they are to make purchases. This highlights the importance of creating a positive and engaging shopping experience to encourage repeat visits and ultimately drive purchasing behavior at malls.
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| Papers (5) | Insight |
|---|---|
| Frequency of visits moderates the relationship between shopping experiences and consumer engagement, intensifying the intention to spend more time at the retailer, leading to increased buying intentions. | |
| Frequency of website visits is more influenced by social motives than purchase intentions for high-involvement products, impacting buying intentions for internet shoppers, as per the research findings. | |
01 Dec 2019 | Frequency of visits to shopping malls positively influences purchase intentions. Factors like convenience, tenant variety, functional attributes, hedonic value, and promotions impact visit frequency and subsequent purchase intentions. |
| Frequency of visits at XYZ mall positively influences purchase intention. Factors like communication/promotion and convenience significantly impact visit frequency, affecting purchase intention indirectly through positive variations and reinforcement. | |
23 Apr 2021 | Frequency of visits positively influences buying intentions at shopping centers in Ho Chi Minh City, Vietnam, as revealed by the research model and analysis of 277 purchasers. |
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