How has the use of social media platforms changed during the college selection process in recent years?
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The utilization of social media platforms in the college selection process has evolved significantly in recent years. Companies have started using social media for screening applicants, providing a low-cost source of information to make informed hiring decisions . Similarly, universities are increasingly using social media for student recruitment, with it being the most highly used channel for prospective students . However, the use of social media in recruitment and selection processes raises ethical concerns, such as invasion of privacy, discrimination, and accuracy of information . Despite these challenges, social media continues to play a crucial role in identifying potential candidates, building relationships, and promoting organizations to a wider audience .
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| Prospective students increasingly seek information through social media electronic word-of-mouth for university choices, indicating a shift towards digital platforms for college selection. | |
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