Search or ask a question

How is targetted and ninch market strategy promotes homestay yourism?

Computer science

Promotion (chess)

Best insight from top research papers

Targeted and niche market strategies play a crucial role in promoting homestay tourism by focusing on specific customer segments and unique offerings. Research highlights the importance of personalized marketing for homestays, utilizing multi-information fusion sensor networks to push B&B hotels in tourist areas effectively . Additionally, the need for strategic marketing approaches is emphasized, as traditional methods like word-of-mouth promotion may not be sufficient to attract a broader audience . Furthermore, addressing challenges such as language barriers and effective digital marketing strategies is essential for homestay owners to reach their target market successfully . By implementing targeted marketing campaigns, homestays can enhance their competitiveness, attract more guests, and contribute to the growth of the tourism industry.

Answers from top 5 papers

PDF

Open Access

More filters

Papers (5)	Insight
Open access•Journal Article•DOI Pelatihan Digital Marketing dan Copywriting untuk Meningkatkan Promosi Homestay di Desa Pecatu 09 Jun 2023-Komatika	Targeted and niche market strategy in digital marketing and copywriting training enhances homestay promotion effectiveness by improving content creation, social media utilization, and guest engagement in Desa Pecatu, Bali.
Journal Article•DOI The Effectiveness Analysis and Strategy Exploration of Homestay Industry on Rural Revitalization of China Yihan Xiong 22 Nov 2022	Targeted and niche market strategies help homestay owners attract specific customer segments, enhance market expansion, and contribute to rural revitalization by boosting the local economy.
Open access•Journal Article•DOI Wisdom Homestay Tourism Recommendation Platform and Marketing Strategy Based on Multi-Information Fusion Sensor Network En-hou Zu, Ming-Hung Shu, Hsiao Chun Huang, Ching-Tang Hsieh, Jui-Chan Huang - Show less +4 more 30 Jul 2022-Mobile Information Systems	Targeted and niche market strategy in homestay tourism is promoted through personalized marketing using a multi-information fusion sensor network for recommending B&B hotels in tourist areas, maximizing profits and user satisfaction.
Book Chapter•DOI Strategy of Promoting the Competitiveness of Homestay Under the Background of “Internet+” Qijie Zeng, Yao Gu, Jing Tan - Show less +2 more 01 Jan 2020 1 Citations	Targeting niche markets through personalized experiences and online platforms under the "Internet+" background enhances homestay competitiveness, driving future growth in the tourism industry.
Open access•Journal Article•DOI Strategi Promosi untuk Homestay di Desa Wisata Pager Harjo Kecamatan Samigaluh, Kab. Kulon Progo, Provinsi Daerah Istimewa Yogyakarta Ananta Budhi Danurdara, Nor Ismawanto Choirudin - Show less +1 more 30 Dec 2022-Tourism Scientific Journal	Targeted and niche market strategies promote homestay tourism by expanding promotional efforts through social media, optimizing target audience reach, and involving local tourism organizations for effective marketing.

My columns

Related Questions

How does homestay operstors make quick response to changing trends in jomedtsy tpirism?5 answersHomestay operators adapt to changing trends in domestic tourism by implementing the concept of the triple bottom line (TBL). This approach emphasizes not only profit but also environmental and social responsibility, aligning with evolving consumer preferences for sustainable and responsible travel experiences. Additionally, the evaluation system of tourism homestay resources is continuously revised based on market, policy, and theoretical backgrounds, ensuring operators stay attuned to current developments. By actively engaging stakeholders, managing environmental impacts, implementing sustainable practices, and analyzing the life cycle of products used, homestay businesses can respond swiftly to changing trends in domestic tourism while maintaining a sustainable and appealing "home away from home" experience.

How does increasing business networking improbe sales in homestay?5 answersIncreasing business networking in homestay establishments can significantly improve sales by leveraging various online marketing strategies. The integration of network technology, such as collaborative filtering algorithms, and social network services (SNS), plays a crucial role in enhancing customer reach and engagement. By utilizing the Internet for marketing, homestay businesses can tap into a broader customer base, leading to increased visibility and higher conversion rates. Additionally, the management of private home accommodations through social and business networks can provide valuable insights for understanding and supporting this sector of the hospitality industry. Leveraging network relationality principles and shareable tourism experiences through peer-to-peer platforms can further enhance the appeal of homestay offerings. Overall, effective business networking through online platforms can drive sales growth and foster sustainable business development in the homestay sector.

How do the target marketing strategies impact the small and medium-sized enterprises on the international market?5 answersTarget marketing strategies have an impact on small and medium-sized enterprises (SMEs) in the international market. The study by Billore and Billorehighlights the importance of customer knowledge, networking, and cultural knowledge for SMEs in the initial stages of internationalization. It suggests that these factors contribute to the market orientation of the firms and help in devising relevant strategic fit with the market. The study by Cui, Walsh, and Zouproposes that the impact of host-home country similarity on SMEs' international performance is moderated by their choice of exploration and exploitation strategies. The study by Armario, Ruiz, and Armariofinds a direct positive relationship between market orientation and internationalization strategy, with the effect on performance in foreign markets being moderated by knowledge acquisition and market commitment. The study by Riviere and Upsonexplores how customers and competitors drive SME behaviors aimed at achieving positional market advantages. Finally, the study by Moensuggests that small firms develop export strategies aimed at reducing their size disadvantages, with a focus on niche markets, product quality, personal selling, and distribution efficiency.

What is the demand for homestays in Malaysia?5 answersThe demand for homestays in Malaysia is high, with the tourism industry experiencing significant growth and the number of registered homestay entrepreneurs increasing. Homestays are seen as a valuable tourism product that aids the success of the tourism industry in Malaysia. The homestay programme was introduced in Malaysia in 1988 to cater to the demand of tourists seeking cultural experiences and knowledge enhancement. The growth of the tourism industry in Johor, in particular, has led to a high demand for homestays in the state. Homestay entrepreneurs in Malaysia are motivated by internal factors to engage in the homestay business, despite facing challenges and problems. The COVID-19 pandemic has significantly affected the tourism sector, including homestays, with entrepreneurs facing various challenges and hoping for government and private agency support.

What is target market?5 answersA target market refers to a specific group of consumers who have a need for a product or service and are willing to pay for it at a profitable price. It is important for businesses to identify their target market in order to develop effective marketing strategies and cater to the needs and wants of their customers. The process of identifying a target market involves considering consumer demographics such as age, gender, and income level, as well as their interests, hobbies, concerns, and preferences regarding product characteristics. Market research is then conducted to estimate the available customer base, determine the amount of product or service to be consumed, and assess consumer sensitivity to price changes. By understanding their target market, businesses can tailor their products, prices, channels, and promotional tactics to suit the requirements of individual consumers and maximize their impact.

What are the marketing strategies for cruise lines?5 answersCruise lines employ various marketing strategies to attract customers and drive consumer behavior. These strategies include utilizing advanced pricing strategies based on factors such as cabin type, departure date, booking-to-departure time, number of nights, ship size, and port of departure. Additionally, cruise tourism enterprises focus on customer satisfaction as a basis for their marketing strategies, taking into account product mechanisms, psychological mechanisms, and emotional mechanisms that affect customer satisfaction. Social media analytics, particularly on platforms like Twitter, are also used to understand customer sentiment and preferences, with celebrities, professional bloggers, cruise lines, and travel agencies playing a significant role in shaping cruise-related discussions. Furthermore, marketing programs for cruise vacations emphasize emotional value, social value, and perceived novelty to influence consumers' intention to cruise, particularly among younger customers. Overall, the marketing approach in the cruise industry revolves around adapting to the needs of tourists, focusing on the consumer-tourist and their preferences.

See what other people are reading

1.How can digital twin technology be leveraged to enhance patient privacy while still providing comprehensive care?

Digital twin technology in healthcare offers a promising avenue to enhance patient privacy while delivering comprehensive care. By utilizing techniques like intelligent Intrusion Detection Systems (IDS), efficient authentication methods, and privacy by design, digital twins can establish a cyber secure framework that protects patient data. Additionally, the integration of blockchain technology can enhance trust and ensure privacy for both patients and healthcare providers. Furthermore, the use of federated learning and digital twin models can enable the creation of patient digital twin models in a secure and privacy-preserving manner, aiding in the improvement of medical solutions and enhancing medical care while safeguarding sensitive data. These approaches collectively address data security concerns, ensuring patient privacy is maintained while still allowing for personalized and effective healthcare delivery.What is the central research question(s) in Mancur Olson's book "The Logic of Collective Action"?

Mancur Olson's book "The Logic of Collective Action" addresses the central research question of how voluntary action for the common good can occur within groups. Olson's theory predicts that such action is feasible only in small groups due to inherent challenges like the reduction of available resources for others and the limited impact of negotiation on decisions to work collectively. However, recent studies suggest that successful collective action is achievable even in large groups through optimal organization mechanisms that promote honesty and obedience, leading to increased probabilities of success, especially when compared to unorganized groups. This exploration of collective action is crucial in understanding societal transformations, interactions, and the potential for progressive and egalitarian futures amidst evolving human relations and global trends.What is the theoretical framework used in Mancur Olson's book "The Logic of Collective Action"?

Mancur Olson's book "The Logic of Collective Action" presents a theoretical framework predicting that voluntary action for the common good primarily occurs in small groups. However, this framework fails to fully explain the behavior of larger organizations like the UK Labour Party in complying with regulations such as the Political Parties Act. To address this limitation, a revised computational theory is proposed, challenging Olson's assumptions about the impact of individual consumption on others and the role of negotiation in collective decision-making. Additionally, the book explores how different forms of human collectivity interact and transform societies, emphasizing the importance of collective action in countering authoritarianism and inequality stemming from individualism and globalization trends. Furthermore, the post-structural view of collective action is highlighted, emphasizing the diverse and hybrid nature of collectives in driving social, economic, and environmental change.Describe The Traffic-Aware Scatter Net Scheduling (TAAS) for Multicast Wireless Protocols methodology?

The Traffic-Aware Scatter Net Scheduling (TASS) algorithm is a sophisticated scheduling approach designed to minimize data transmission latency in wireless networks. It combines random-access and deterministic scheduling, randomly assigning nodes to time slots while considering current network traffic to reduce latency. Quality of Service Aware Scheduler (QAS) is proposed for diverse traffic mixes, aiming for balanced QoS delivery with moderate fairness among users. In the context of Wireless Sensor Networks, TSCH mode under IEEE 802.15.4e is explored for Industry 4.0 requirements, with various decentralized TSCH schedulers classified into autonomous, distributed, and Reinforcement Learning-based protocols for handling heterogeneous traffic scenarios. These methodologies collectively address latency reduction, QoS optimization, and efficient scheduling for diverse wireless network applications.What is the role of working memory in the development and progression of Alzheimer's disease?

Working memory plays a crucial role in the development and progression of Alzheimer's disease (AD). Patients with AD exhibit working memory impairments, such as misbinding errors and increased random responses. These impairments can be detected early through clinical tests involving working memory tasks, supported by neuroimaging techniques like EEG and fNIRS. In AD, working memory failures are linked to language-processing difficulties, including challenges in resolving pronouns, which are influenced by working memory capacity. Furthermore, the complexity analysis of multimodal EEG-fNIRS can effectively detect working memory decline in early AD stages, aiding in clinical evaluation and classification of AD patients. Overall, working memory deficits in AD are multifaceted, involving misbinding errors, random responses, language processing difficulties, and can be assessed through neuroimaging techniques for early detection and monitoring.Um main-in0the-middle é um atauqe a redes móveis?

Yes, Main-in-the-Middle (MITM) attacks pose a significant threat to mobile networks. These attacks involve intercepting data shared between legitimate nodes, compromising communication security. In the context of mobile environments, a variation of MITM attacks called MobileApp-in-the-Middle (MAitM) has been identified, extending the threat to mobile platforms without the need for malware installation. These attacks can go undetected by security systems, making them particularly dangerous. To mitigate MITM attacks in mobile ad hoc networks (MANETs), strategies such as message-delayed and message-dropped assaults have been studied, highlighting the severe impact on network integrity and the importance of implementing cryptographic measures to secure inter-node communication. Overall, MITM attacks are a pressing concern for mobile networks, necessitating robust security measures to safeguard against unauthorized interception and manipulation of data.Whats articles have used montgomery dataset

The Montgomery dataset has been utilized in articles related to medical misinformation and news classification. The dataset includes a feature-rich collection of medical news articles and fact-checked claims, enabling studies on misinformation diffusion and characterization. Additionally, the dataset of news articles with hierarchical categories can aid in training machine learning models for classifying news articles by topic, benefiting researchers in news structuring and event prediction. Furthermore, the impact of the Montgomery case on medicine and law has been extensively analyzed, revealing disagreements on various core issues such as legal duties, medical practice, patient experience, and litigation, highlighting the need for further empirical research and doctrinal analysis.What are the factors affecting consumers?

Consumer behavior is influenced by various factors. Internal factors like needs, urges, and behavior play a significant role in shaping consumer choices. External factors such as availability, price, promotion, comfort, variety, after-sales service, and connectivity also impact consumer behavior. Additionally, psychological factors like motivation, perception, and attitude, as well as social factors such as family, group, and social class, influence consumer decisions. Understanding these factors helps organizations develop effective marketing strategies to meet consumer needs and enhance profitability. In the digital age, factors like internet addiction, materialism, self-perceived attractiveness, and depression also influence consumer behavior, highlighting the evolving nature of consumer decision-making processes.Dos Santos C, Gatti M. Deep convolutional neural networks for sentiment analysis of short texts DOI

Dos Santos C, Gatti M. utilized deep convolutional neural networks for sentiment analysis of short texts. This approach is crucial in the field of natural language processing (NLP) due to the increasing importance of sentiment analysis in understanding subjective information from text data. The use of deep learning neural networks, such as convolutional neural networks (CNN) and long short-term memory (LSTM), has shown promising results in sentiment categorization. Additionally, the study by Zhan Shi, Chongjun Fan, highlighted the advantages of Bayesian and deep neural networks in short text sentiment classification, emphasizing the effectiveness of these algorithms in text representation for sentiment analysis tasks. Furthermore, the work by Raed Khalid, Pardeep Singh demonstrated the potential of using S-BERT pre-trained embeddings in combination with a CNN model for sentiment analysis, outperforming traditional machine learning approaches and word embedding models.Dos Santos C, Gatti M. Deep convolutional neural networks for sentiment analysis of short texts

Dos Santos C, Gatti M. proposed the use of deep convolutional neural networks (CNNs) for sentiment analysis of short texts. This approach leverages the power of deep learning in natural language processing (NLP). The study by Raed Khalid and Pardeep Singh also highlighted the effectiveness of CNNs in sentiment analysis, achieving high accuracy by combining S-BERT pre-trained embeddings with a CNN model. Additionally, research by Zhan Shi and Chongjun Fan emphasized the advantages of Bayesian and deep neural networks in short text sentiment classification, showcasing high classification accuracy. These findings collectively support the notion that deep CNNs can be a valuable tool for analyzing sentiments in short texts, offering promising results for various applications in NLP.What actions can be taken to improve the overall impact of the career development opportunity?

To enhance the overall impact of career development opportunities, several actions can be implemented. Firstly, there is a need for better evaluation systems to assess the efficacy of career development services and inform public policy decisions. Secondly, educators should prioritize career development activities across all educational levels to prepare students effectively for their future transitions. Additionally, improving the quality of career services can positively influence national education, employment, and social inclusion priorities, thereby enhancing human capital development. Moreover, reframing professional development trainings as opportunities for professional growth rather than burdens can help employees perceive them more positively, potentially increasing their engagement and completion rates. Lastly, integrating career development processes that focus on individual employee development while enhancing organizational efficiency can lead to sustained improvements in overall organizational performance.