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How much did Keanu Reeves get paid for the new Matrix movie?

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Journal Article•DOI Star power in the eye of the beholder: A study of the influence of stars in the movie industry Angela Xia Liu, Yong Liu, Tridib Mazumdar - Show less +2 more 01 Dec 2014-Marketing Letters 35 Citations	Movie project financiers and exhibitors are strongly and directly influenced by star power, but news media and movie audiences are influenced less and only indirectly.
Journal Article•DOI Star power in the eye of the beholder: A study of the influence of stars in the movie industry Angela Xia Liu, Yong Liu, Tridib Mazumdar - Show less +2 more 01 Dec 2014-Marketing Letters 35 Citations	The findings shed light on the value of employing star elements in new products, the marketing of stars, and movie promotion strategies.
Journal Article•DOI Screen wars, star wars, and sequels W. D. Walls 01 Oct 2009-Empirical Economics 33 Citations	We also find that the conditional distribution of movie profit and the expected level of profit are related to the use of movie stars and sequels.
Journal Article•DOI The impact of supplier bargaining power on the advertising costs of movie sequels Judy Ma, Dongling Huang, M. V. Shyam Kumar, Andrei Strijnev - Show less +3 more 01 Feb 2015-Journal of Cultural Economics 9 Citations	We find a positive relationship between the bargaining power of the movie studio’s suppliers and advertising expenditures for the movie sequel.
Journal Article•DOI Modeling Movie Life Cycles and Market Share Andrew Ainslie, Xavier Drèze, Fred S. Zufryden - Show less +2 more 01 Aug 2005-Marketing Science 233 Citations	We show that accounting for the full choice set available every week not only increases the fit of weekly movie sales but also leads to parameter estimates that depict a richer picture of the movie industry.
Journal Article•DOI Theatrical Feature Film Trade in the United States, Europe, and Japan Since the 1950s: An Empirical Study of the Home Market Effect Sang-Woo Lee, David Waterman - Show less +1 more 05 Dec 2007-Journal of Media Economics 31 Citations	In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products.

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