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How much is the percentage of Indonesians shop impulsively for the past 5 years?

Impulse (physics)

Path analysis (statistics)

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Sales promotion

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Over the past 5 years, Indonesian consumers have shown a significant tendency towards impulse buying. Research indicates that factors such as the store environment, sales promotions, lifestyle, and product quality play crucial roles in influencing impulsive purchases. Specifically, findings suggest that impulse buying behavior is prevalent among Indonesian consumers due to various factors like attractive promotions, ease of online shopping, and the desire to fulfill lifestyle needs. The influence of sales promotions from platforms like Shopee has been particularly impactful, with a study showing a 52% influence on impulse buying among students in Indonesia. Additionally, the presence of e-commerce platforms has further facilitated impulsive purchases by providing direct access to daily necessities and lifestyle products.

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Papers (5)	Insight
Journal Article•DOI Analisis Pengaruh Promosi, Life Style, dan Kualitas Produk Terhadap Impulse Buying Shopee di Kota Batam Dika Oktavia Sihombing, Inda Sukati - Show less +1 more 10 Dec 2022-eCo-Buss	Not addressed in the paper.
Open access Pengaruh keterlibatan fashion dan gaya hidup berbelanja terhadap pembelian impulsif (studi terhadap remaja dan pemuda dki jakarta) Tony Sitinjak Graciella Tansah Gunawan 01 Dec 2018 1 Citations	Not addressed in the paper.
Open access•DOI PENGARUH SALES PROMOTION SHOPEE INDONESIA TERHADAP IMPULSE BUYING KONSUMEN Studi Kasus: Impulse Buying pada mahasiswa STIKS Tarakanita Patricia Felita, Elsie Oktivera - Show less +1 more 04 Sep 2020 9 Citations	Not addressed in the paper.
Open access•Journal Article Perilaku impulse buying konsumen retail Wiyono Wiyono, Haryanto Haryanto, Dwi Hastjarja Kb - Show less +2 more 12 Dec 2017-Sustainable Competitive Advantage 1 Citations	Not addressed in the paper.
Open access•Journal Article•DOI Pengaruh lingkungan toko terhadap pembelian impulsif dimediasi oleh emosi positif Angga Prasetya Putra, Gede Bayu Rahanatha - Show less +1 more 20 Feb 2023-Ekonomi dan Bisnis Universitas Udayana (e-journal)	Not addressed in the paper.

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