How the pandemic boost the online shopping?
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The COVID-19 pandemic significantly boosted online shopping due to various factors. Restrictions on movement and fears of contracting the virus led to a surge in e-shopping behavior globally . Consumers shifted from traditional to online shopping, increasing the amount spent on online purchases through websites and mobile apps . The pandemic accelerated the digital transformation of businesses, including in Kosovo, positively impacting the growth of online enterprises . E-commerce provided a safe and convenient way for consumers to access essential goods and services, leading to an increase in e-commerce and mobile commerce transactions . The shift to online shopping was also influenced by changes in consumer behavior towards healthier food consumption during the pandemic, which positively affected the intention to purchase food online post-pandemic .
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| Papers (5) | Insight |
|---|---|
| The pandemic accelerated the growth of online businesses in Kosovo by increasing sales volume through 24/7 accessibility, as shown in the survey conducted with 251 respondents. | |
| The pandemic boosted online shopping due to circulation limitations and consumer fears of contracting the virus, leading to increased online grocery shopping experiences. | |
| The pandemic boosted online shopping due to increased health concerns, leading consumers to avoid public places and shift towards the convenience and safety of online shopping platforms. | |
| The pandemic boosted online shopping by increasing e-commerce and mobile commerce transactions due to the need for contactless shopping for essential goods during COVID-19. | |
| The pandemic boosted online shopping due to limited mobility, leading consumers to shift towards e-commerce, resulting in a significant increase in global online shopping value. |
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