How to organizational networks articulate business transformation?5 answersOrganizational networks articulate business transformation by transitioning from traditional hierarchical structures to interconnected networks. This shift enables companies to specialize in core competencies, collaborate with partners for innovation, and enter new markets effectively. By building competencies in managing collaborative relationships, companies can enhance information flow, ensure quality, and monitor performance across the network. The formation of intra- and inter-organizational networks impacts employees, companies, and communities, shaping career opportunities and altering global competition dynamics. Through networked interactions, businesses can create market value through innovative solutions, transitioning from intra-firm to inter-organizational networks based on integration and connection strength. Overall, organizational networks play a vital role in facilitating business transformation by fostering collaboration, specialization, and adaptability across interconnected entities.
How the hospitality industry grow connecting the globalization?4 answersThe hospitality industry has experienced significant growth due to globalization. The expansion of contemporary globalization has led to an increase in tourism, international commerce, and business, which in turn has fueled the growth of the hospitality industry. The globalization of the world market has created a single global economic space, making the development of the hospitality industry a natural consequence of internationalization and transnationalization. The introduction of innovative technologies has also been influenced by globalization, as hotels and companies in the hospitality industry need to adapt to demographic, technological, and economic changes to succeed. Additionally, the standardized culture of service and accepted business etiquette act as a mediating space between tourists and foreign cultures, facilitating safe immersion in a foreign environment. Overall, the hospitality industry plays a central role in the globalization taking place in many other industries, contributing to economic growth, world trade, and international investment.
How can hotels increase revenue?5 answersHotels can increase revenue through various strategies. One approach is to focus on events as a tool to increase profitability, considering logistics during these events. Another strategy is to analyze the consumption patterns of tourists and leverage the data available to offer personalized experiences and increase income. Upselling and room upgrades can also be effective in maximizing room revenue. Additionally, integrating revenue management (RM) and customer relationship management (CRM) strategies can be beneficial for hotels, as they complement each other in increasing profitability. Finally, implementing hotel revenue management techniques, such as dynamic pricing and capacity allocation, can support decision-making and lead to revenue growth.
What are the new trends in hospitality industry that can be researched in academia?5 answersThe new trends in the hospitality industry that can be researched in academia include the focus on sustainability and circular economy. This involves exploring practices related to sustainable resource and waste management, as well as the implementation of circular economy principles in hotels, restaurants, and resorts. Another important trend is the impact of the COVID-19 pandemic on the industry, which has led to the need for research on crisis management, business diversification, and the development of new opportunities for hotel and restaurant enterprises. Additionally, there is a growing emphasis on technology and digital transformation in the hotel industry, with research focusing on the use of technological innovations to enhance guest experiences and improve operational efficiency. Finally, there is a need for research on industry-academia collaboration and bridging the gap between research priorities of academia and the practical needs of the hospitality industry.
Related title for hospitality management?5 answersHospitality Management is a broad field that encompasses various sectors such as hotels, restaurants, and contract catering. The Routledge Handbook of Hospitality Management provides a comprehensive overview of the industry, exploring current debates, issues, and controversies. It covers topics such as customer relations, finance, risk management, sustainability, and technology. The book is a valuable resource for students, researchers, academics, and managers in the hospitality industry, as well as those in related fields such as tourism, events, marketing, and business management. Another relevant book is the one written by Laurie Mullins and Penny Dossor, which examines the application of general management theory to hospitality organizations. It offers real-life examples and case studies to illustrate how performance can be improved through effective human resource management.
Help of social media marketing in hospitality industry?2 answersSocial media marketing has proven to be beneficial for the hospitality industry. It helps in increasing brand awareness and generating revenue for hotels. Interactions with social media content improve brand attachment and booking intention, thereby influencing key customer purchasing behavior variables. Social media platforms like Instagram, Facebook, and Twitter are extensively used by hotels to present themselves and engage with customers. Social media marketing allows hotels to interact with customers before, during, and after their stay, thereby enhancing customer satisfaction. It is an efficient, effective, and affordable way to establish brand awareness and develop long-term relationships with guests. However, it is important for hotels to carefully plan their social media communication strategies based on experience cues, interaction, and emotional bonding with potential customers. Overall, social media marketing plays a significant role in the success of the hospitality industry by enhancing brand visibility, customer engagement, and organizational performance.