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Is CTVT a valid model for comparative research? 


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CTVT is not mentioned in any of the provided abstracts, so there is no direct information about its validity as a model for comparative research.

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Open accessBook ChapterDOI
Claude Rubinson, Charles C. Ragin 
11 May 2007
18 Citations
The answer to the query is not provided in the paper. The paper discusses the critique of using multiple regression in comparative research and proposes alternative research strategies.
The answer to the query is not present in the paper. The paper is about the comparative research of the traditional model of marketing communications and integrated marketing communications.
The provided paper does not mention the term "CTVT" or any related information.

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