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Is Invitro meat acceptable to consumers? 


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In-vitro meat, also known as cultured meat or cell-based meat, has varying levels of acceptance among consumers. Some studies suggest that consumers have concerns about the perceived revulsion, lack of naturalness, taste, uncertainty about environmental benefits, and safety concerns associated with this technology . However, other studies indicate that there is a substantial market for cultured meat in many countries, with consumers identifying animal- and environment-related benefits . Consumer acceptance of in-vitro meat also depends on cultural factors and perceptions of food . For example, in China, emotional resistance and concerns about safety and unnaturalness are barriers to regular consumption, but a significant percentage of respondents are willing to accept it as an alternative to conventional meat . Similarly, in Brazil, while a majority of respondents are willing to try cell-based meat, there is a preference for lower prices and some resistance to labeling it as "meat" . Overall, consumer acceptance of in-vitro meat varies depending on factors such as cultural background, perceptions of food, and specific concerns related to the technology.

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The paper states that 46.6% of the respondents found "cell-based meat" to be promising and acceptable. Therefore, it can be inferred that a significant portion of Brazilian consumers find in vitro meat acceptable.
Open accessJournal ArticleDOI
Christopher Bryant, Julie Barnett 
28 Jul 2020-Applied Sciences
128 Citations
The paper provides evidence of a substantial market for cultured meat, suggesting that there is consumer acceptance of in vitro meat.
The paper states that consumers tend to highly reject in-vitro meat technology, with differences in acceptance based on the different names used to describe it.
The paper discusses Chinese consumers' attitudes towards artificial meat, but it does not specifically mention "in vitro meat" or provide information on its acceptability to consumers.

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